VIP Lunch
Well hello VIP! Exciting news! You’ve been personally selected to join 10 of your peers for a VIP meal at the MarTech Symposium.
You’ll be a part of a select group of senior brand leaders invited to enjoy a meal of delicious food, complimented by provocative conversations that share how we can best set ourselves up for success as the world of MarTech and Digital Marketing continues to travel at high speed through transformative times.
While investments in marketing technology continues to grow, overall marketing budgets are shrinking. This trend is putting enormous pressure on improving efficiency and finding innovative ways to drive value.
In this special lunch session we want to hear from you how you’re navigating the need for MarTech Operational Transformation by exploring the following questions:
• How are you measuring success when developing zero, first party and second party data strategies?
• Do you feel you’ve mastered optimisation based on marketing mix-modelling?
• What are the best methods for operationalising omnichannel marketing and experimentation culture?
• How have you been driving marketing effectiveness and ROI?
• Are you where you need to be in establishing privacy and governance controls?
All this while struggling with operational challenges such as fast turnaround times, high costs, manual processes and poor tracking.
If all this seems familiar and you’re not confident your current approaches or agencies are up to the challenge, it’s time to re-look at your Marketing Operating Model. eClerx is a trusted partner to leading brands, including PayPal, Grab, Adidas, Sephora, Dell & Lenovo, across the breadth of the marketing lifecycle. By combining eClerx operational excellence with our strong data, analytics and MarTech expertise, eClerx marketing operations solutions enable marketers to take control of their investments & ROI.
It promises to be an insightful and entertaining lunch, please confirm your place by RSVPing here.
Your Hosts
Laura Snyder
VP, ANZ & Client Services
eClerx
Laura is a results-driven, strategic-minded, global marketing executive with expertise creating, developing, implementing, and applying innovative processes and that improve performance at scale, while achieving operational excellence. Passionate and experienced at supporting teams to improve customer and employee experiences by leveraging technology, data, and advanced analytics. Having worked brand-side for Dell, Adobe, and Okta, she applies a wealth of experience to partnering to solve a broad range of marketing problems.
Reedev Taneja
Director – Analytics & MarTech, APAC
eClerx
Reedev sits at the intersection of business, data and technology to help businesses drive growth, customer experience and overall marketing effectiveness. He brings 15+ years of experience where he has designed and implemented data-driven digital marketing, CRM, loyalty and customer data strategies for large global organizations such as DirecTV, Singapore Airlines, Singapore Tourism Board, ExxonMobil, Chanel, Standard Chartered Bank, ST Electronics to name a few.
Your Hosts
Tuesday 10th September, 12.40pm – 1.40pm
Chardonnay
Rydges Resort Hunter Valley
(she/her)
Portfolio Director | Marketing & Advertising, Ashton Media
Ph: +61 475 798 806