VIP Roundtable discussion

The pathway to personalisation. The steps to realising value from your martech investment and the roadmap to true personalisation.

Join us for a VIP Lunch and roundtable discussion at the beautiful Rydges Resort in the Hunter Valley on Tuesday 10th September 2024. The lunch will take place at 12:45pm in the North Terrace.

The ‘First wave’ of personalisation has seen firms put significant investment into marketing technology to deliver connected campaigns and customer experiences. With the advent of hyper personalisation and real-time customer data integration, AI content supply chains and fully integrated campaign delivery and analytics, we’re entering the ‘Second phase’ of personalisation.

However, the challenges of delivering effective ‘First wave’ experiences have left many brands questioning their investment and feeling unprepared to benefit from second wave opportunities.

Poor platform deployment experiences, a lack of coherent and validated customer data and operating model and capability limitations are disrupting the ability to optimise current investments, and build a case for further investment in real-time experiences.

Together with EY’s Damien Hudson (Partner, Digital and Emerging Technology) and Marty Nicholas (Partner, Business Transformation) explore:

• The right stack: How successful implementations select the ‘right’ martech stack for their needs, resisting the ‘bells and whistles’ temptation.
• The right data: Feeding the martech beast with viable customer data can exhaust organisations. We’ll explore how you can build the right data architecture to enable effective, measurable experience and campaign delivery.
• The right capability: Complex martech platform deployments demand complex capabilities to deploy, run and optimise. Your operating model can be key to your martech success, learn about the best op models to deliver value.
• Pathway to personalisation: How the roadmap to hyper personalisation is built on the right foundations.

Join your peers for a thought-provoking discussion that will address the realities of realising value from your existing investments and preparing for the second wave of personalisation.

Please click the RSVP button below. Join your peers for a thought-provoking discussion that will educate and inspire you.