Join Us at the Marketing Tech Symposium’s TechTalks: Products Worth Sharing!
Step into an evening where innovation meets inspiration. The TechTalks, co-located with our Symposium Welcome Drinks, are designed to ignite your passion for the latest in MarTech. Hosted by the renowned Frans Riemersma, these sessions are crafted for senior MarTech leaders like you who want to stay ahead of the curve.
We know your time is valuable. That’s why we’ve streamlined the process, bringing the best in MarTech directly to you. No need to juggle multiple vendor demos at your office—our TechTalks showcase cutting-edge products through dynamic 10-minute presentations.
Choose to attend one, two, or all six TechTalks, and immerse yourself in the innovations that matter most to your business. You won’t regret it!
Each session is fast-paced and fun, with our TechTalk Partners delivering concise, impactful demos. The clock is ticking, and they have just 10 minutes to wow you before passing the stage to the next visionary. It’s a race against time, ensuring every second is packed with value.
After the talks, the conversation doesn’t stop. Head to the drinks area to connect with our speakers, delve deeper into their ideas, and network with fellow leaders. It’s the perfect opportunity to ask questions, exchange insights, and make meaningful connections—all while enjoying a relaxed, vibrant atmosphere.
Don’t miss out on this tech-fueled evening of discovery and networking. Innovation, inspiration, and great company await.
Details
TechTalks at the Marketing Tech Symposium
WHERE
Vintage Room
(Adjacent to the Symposium Welcome Drinks)
WHEN
Monday, 9 September 2024
5:20pm – 7:00pm
Agenda
17.25
17:30
TechTalk 1
How to Gain Immediate Conversion Rate Uplift with Experience Analytics
Jared Carr, Enterprise Account Executive, Insightech
Josh Gray, Co-Founder / COO, Insightech
In today’s challenging economic climate, driving both customer acquisition and website conversion performance is a top priority for Digital teams. However, most businesses lack the data and insights needed to effectively run a conversion rate optimisation program. Join Insightech to learn how their customers leverage experience analytics to effectively increase conversions and monitor website performance to reduce revenue loss.
17:42
TechTalk 2
Win on Sunday, Sell on Monday
Dan Daly, Sales Director APAC, Sesimi
Kevin Goult, GM, CV5 Consulting
Sesimi takes us through how legacy processes are hampering marketers being responsive to key events and market changes. Sesimi, with special guest Kevin Goult, shows a worked example of how you can be more responsive as marketers, have better campaigns, and ultimately sell more.
17:54
TechTalk 3
TechTalk 3: Frictionless Collaboration in Action: How the Privacy-First Era is Driving Growth
Richard Knott,GM, ANZ, InfoSum
The privacy-first era is here, driven not just by regulations but by consumer demand. Businesses are turning privacy into a competitive edge that enhances trust, fosters innovation and unlocks limitless collaborative opportunities.
Join Richard Knott, GM ANZ at InfoSum, as he showcases how data clean rooms make complex data partnerships simple and secure, regardless of the number of parties collaborating. Discover why privacy-first collaboration isn’t just a compliance requirement, it’s a catalyst for improved business outcomes, sustainable growth, and effective risk management.
18:06
TechTalk 4
TechTalk 4: Content that Takes You from Anywhere to Everywhere with Contentful
Arjun Ganesh, Global Director, Product Adoption and Growth, Contentful
Becky Peebles, Senior Enterprise Account Executive, Contentful
Contentful is the intelligent composable content platform that unlocks all of an organisation’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organisations around the world, including nearly 30% of the Fortune 500. For more information, visit www.contentful.com.
18:18
TechTalk 5
Transform Your Brand with the Power of Generative AI
James Hirka, Vice President, Digital Experience, APAC, Magnolia
Ray Tran, Head of Solutions Consulting, ANZ, Magnolia
In today’s digital landscape personalised experiences are essential. Studies show that 76% of customers feel frustrated when interactions aren’t tailored to them. Generative AI provides a powerful solution for marketers to meet this demand. Join Magnolia for a 10-minute demo featuring live prompting to explore key insights and best practices for leveraging generative AI to enhance customer experiences and drive engagement.
18:30
TechTalk 6
Understanding Emotional Decisions Behind eCommerce Purchases
Julia Simon, VP APAC, AB Tasty
Behind every shopper’s purchasing decisions are a range of human emotions. In fact, 80% of human decisions are driven by emotion. In this session, AB Tasty will share insights and strategies on how customer journeys are a series of tiny decisions. For example, competitive natures will be tempted by limited stock products, safety-first buyers by secure payment details, and need-it-right-nows will want a quick purchase and none of the above extras.
