During the event you will participate in three of the roundtable topics below. Please indicate your topics of interest in order of preference. In the event that there are no spaces on a preferred table we will allocate an alternative choice, therefore please select your top five. We will email you your confirmed agenda one week prior to the event.
Description of each of the roundtables can be reviewed below.
| 1. Native Programmatic | Native Programmatic is the fastest-growing segment of digital spend in the U.S. and some brands have shifted 100% of budgets from traditional display to native. It seems Australians are following suit — according to the IAB, investment in Native Programmatic has grown 50% in the past 6 months Down Under. Yet confusion and challenges remain. How do marketers identify quality, brand-safe Native inventory? Is Native only for lower-funnel performance or is it useful for other objectives? Ultimately, will Native be another novelty ad format or will it provide the innovation to unseat legacy formats like the ageing banner ad? Join this roundtable to discuss how native, when done right, can hit the elusive sweet spot of being both more user-friendly and more effective than traditional ad formats. The session will be facilitated around the following key conversation points;
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| 2. Programmatic Across All Screens | Ten years in and Programmatic has become increasingly ubiquitous as an advertising mechanism. With the ongoing core benefits of automation being greater efficiency and effectiveness, the industry is now increasingly seeking a technical infrastructure and blend of strategies that can enable seamless, optimisable and measurable access to any desired set of consumers in every environment across all screens. In this session we’ll review the general state of play of programmatic across all devices and what the related opportunities and challenges are. The session will be facilitated around the following key conversation points;
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| 3. Brand Safety, Ad-Fraud, Transparency, Viewability | Standards and tools to help marketers understand where their ads appeared and who saw those ads have evolved & improved in the last 12 months but the market keeps moving and the next 12 months will see new opportunities and challenges. This session will help you both get up to date as well as discuss what is coming next. |
| 4. Data & Creative | During this roundtable session we will explore and focus on capitalising on the creative potential of programmatic media The session will be facilitated around the following key conversation points;
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| 5. Building Programmatic Ad-Stacks | This session will help guide you through the complicated and often jargon-filled world of building programmatic ad stacks. From DSP to SSP, what is the most efficient stack to meet your marketing goals, what works and what doesn’t and what type of expertise is needed to drive it successfully. The session will be facilitated around the following key conversation points;
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| 6. When AdTech & MarTech Converge |
The clichéd convergence of AdTech & MarTech has finally come to fruition as advertising is starting to become enabled as another part of the overall marketing journey for a customer. The combination between owned & paid media is becoming possible with foundational layers provided by platforms which are allowing a single source of truth & leading brands are starting to consolidate in their technology decision making to enable this within their organisation. Key tenets such as activation of first party data, regulation of data practices & an increased desire from brands to protect & own their data has only accelerated this shift. This has also created a shift in the brand/agency relationship as brands are increasingly seeking partners who can activate on both their on site & off site use cases & the technology they have selected to activate on. Join this roundtable and hear how brands have taken this transformation journey, reflect & and discuss points on how to navigate this change.
The session will be facilitated around the following key conversation points;
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| 7. Attribution: the state of play |
Attribution has promised a clear read on ROI for programmatic media. While we are all comfortable that last-touch attribution is flawed, it persists as a de facto standard, with no widely accepted standard replacement. Done right, attribution should give marketers a clear view of the impact results of direct response activity. Done wrong, attribution can cause a flurry of activity and spend optimising towards futile goals, at the expense of long-term brand building. Today’s discussion will explore what you and your peers are trying to achieve with attribution, and the assumptions built into established attribution practices. It will look at who can take responsibility for attribution, and for what types of activity this is a useful approach. The session will be facilitated around the following key conversation points;
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| 8. Programmatic Beyond Screens (Audio & OOH) | Over the last couple of years there has been strong growth in digital out of home and streaming audio opportunities, and the market is now starting to see serious investment in the podcasting space. As this media inventory starts becoming available via programmatic trading we need to ensure that we are assessing it in ways that both makes sense for these environments as well as for marketers. Data, tracking, measurement and verification will all differ so how can we ensure that we evaluate the effectiveness of this activity not only within their own channels but across digital and their traditional counterparts. The session will be facilitated around the following key conversation points;
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| 9. Building The Business Case For Programmatic | Programmatic adoption in Australia has crossed the threshold from early adopters to become the mainstream mechanism for buying and selling media. With countless examples of success published in the trade press, it’s never been easier to make the business case for leveraging programmatic within your organization.
The session will be facilitated around the following key conversation points;
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