Programmatic Summit

AGENDA

The most comprehensively researched programmatic, ad-tech and digital conference agenda in the region. Learn from the smartest international and local minds about first party data, digital transformation, CTV, digital OOH and winning with programmatic.

Programmatic Summit 2021 agenda

Thursday 11 March

8:00

Registration Opens

Ashton Media

8:50

Opening Comments

9:00

International Keynote: Digital Trading Battles and Booms in a New Publishing World

9:30

Partner Keynote: Ensuring Quality in an Evolving Digital Ecosystem

10:00

Track 1
Track 1 Opening Comments

Track 2
Track 2 Opening Comments

10:05

Track 1
Technologies of the Future

Track 2
How do we Know Our Ads Are Being Looked at?

Rob Hall, CEO, Playground XYZ
Patrick Darcy, Chief Data & Technology Officer, DAN ANZ

10:30

Coffee Break & Networking

Sponsored by realestate.com.au

Realestate.com.au logo

10:55

Track 1
Feature Speaker: Leaving the Open Marketplace

Track 2
Charged and Ready: Behind Samsung’s First-Party Data Power Play

11:30

Track 1
Panel: Connecting Connected TV; The identity opportunity in CTV

Track 2
Short-changed? How to Drive Value from the Supply-Side

12:00

Track 1
ACCC’s Ad Tech Shakeup – Now and Next

Track 2
How are Agencies Accommodating What the Client Wants?

12.30

Networking Lunch

Sponsored by Vistar Media

Vistar Media logo

13:20

Keynote: Business Recovery Amidst Disruption

14:00

Programmatic to Partnerships: The changing face of first-party insights, consumer journeys and delivery of relevant high-impact campaigns

Audience Targeting and User Authentication – Where We’re at Today and What’s Coming Next

14:30

Track 1
Panel: Marketers Talk Digital Transformation and Pushing Programmatic

Track 2
Panel: The Future of Identity and Re-Architecting Digital Marketing

15:10

Coffee & Networking Break

Sponsored by realestate.com.au

Realestate.com.au logo

15:30

Track 1
Panel: Programmatic Powers in a Premium vs User-Generated TV World

Track 2
Panel: Deep Dive into Programmatic DOOH

16:10

Track 1
Connected TV – How Innovative Are We?

Track 2
Why First-Class, First-Party Data is the Future of Programmatic

16:40

Closing Keynote: How A New Internet Will Revolutionise The Advertising Business Model

17:10

Closing Comments

17:15

Drinks Reception

Sponsored by InMobi

Inmobi