PS Melb

AGENDA

The most comprehensively researched programmatic, ad-tech and digital conference agenda in the region.

Learn from the smartest international and local minds about measurement, loyalty, and beyond short-term vanity metrics, growing opportunity in the retail sector, navigating compliance and many more.

Programmatic Summit 2023 agenda

Thursday, 2 March

8:00

Registration Opens

8:40

Opening Comments

Spark Foundry

8:50

International Keynote: Changing Global Economic Conditions and Their Impact on 2023 Marketing and Advertising Trends

IAB

9:15

International Keynote: The Story of Spark’s Decisioning Engine, B.R.A.I.N, and How It’s Driven Personalisation, Experience Optimisation, and Conversion

Spark NZ

9:45

Partner Keynote: TV and Data in an Increasingly Connected World

Hatched, Unruly, Amobee, Open Uni

10:15

Can Privacy Enhancing Technologies Save Use of Third-Party Data for Targeted Advertising?

UNSW business school, ADMA, UM, IAB

10:50

Coffee Break & Networking

sponsored by realestate.com.au

REA Group

11:30

Track 1
Panel: The Growing Advertiser, Retailer and Agency Opportunity in Retail Media

Track 2
The Journey Towards Sustainable Programmatic Advertising

Scope3, Adform, Yahoo, GroupM

12:15

Track 1
Partner Breakout: Multi-Channel Strategy in a Cookieless Environment

StackAdapt
Track 2
The Media Dollars You Didn’t Realize You Were Wasting

DoubleVerify

12:40

Networking Lunch

13:30

Partner Keynote: Trust, Ads, & AI: The Future of Responsible Programmatic Marketing

Google Marketing Platform

14:05

Track 1
Panel: Challenging the Measurement Mindset

PHD, Virgin, Annalect
Track 2
Keynote: Optimising Towards Attention Time

Zenith, PlaygroundXYZ, cashrewards

14:50

Track 1
Partner Breakout: Key Trends for DOOH in 2023

Hivestack

Track 2
Panel: Identifying, Attracting, Retaining, Upskilling and Mentoring Talent

Brought to you by the IAB Australia, The Women in Programmatic Network Australia, and IMAA

15:20

Coffee & Networking Break

Sponsored by realestate.com.au

REA Group

15:45

Track 1
Re-Imagining Danone Nutricia’s Data-Driven Healthcare Future

Danone, CHEP Network
Track 2
IAB Australia Panel: Privacy-Safe Solutions for Working With Audience Data

16:20

International Keynote: Connecting with 60 Million Fans: NZ Rugby’s Tech Overhaul to Better Power Programmatic and Fan Engagement

New Zealand Rugby

16:50

Closing Comments

17:00

Drinks Reception

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