Sydney

AGENDA

The most comprehensively researched programmatic, ad-tech and digital conference agenda in the region.

Learn from the smartest international and local minds about measurement, loyalty, and beyond short-term vanity metrics, growing opportunity in the retail sector, navigating compliance and many more.

Programmatic Summit 2022 agenda

Thursday, 9 March

8:00

Registration Opens

8:40

Opening Comments

Spark Foundry

8:50

International Keynote: Changing Global Economic Conditions and Their Impact on 2023 Marketing and Advertising Trends

IAB

9:10

International Keynote: Connecting with 60 Million Fans: NZ Rugby’s Tech Overhaul to Better Power Programmatic and Fan Engagement

New Zealand Rugby

9:40

Partner Keynote: Did you ‘do the DOOH’ in 2022?

Broadsign

10:15

Track 1
Can Privacy Enhancing Technologies Save Use of Third-Party Data for Targeted Advertising?

UNSW business school, ADMA, UM, IAB
Track 2
The Journey Towards Sustainable Programmatic Advertising

Scope3, Adform, Yahoo, GroupM

10:50

Coffee Break & Networking

sponsored by realestate.com.au

REA Group

11:20

Track 1
Plenary: The Growing Advertiser, Retailer and Agency Opportunity in Retail Media

12:05

Partner Breakout: Multi-Channel Strategy in a Cookieless Environment

StackAdapt
Partner Breakout: The Media Dollars You Didn’t Realize You Were Wasting

DoubleVerify

12.30

Networking Lunch

13:20

Partner Keynote & Panel: Trust, Ads, & AI: The Future of Responsible Programmatic Marketing

Google Marketing Platform

13:55

Track 1
Challenging the Measurement Mindset

PHD, Virgin, Annalect
Track 2
Keynote: Optimising Towards Attention Time

PlaygroundXYZ, Zenith, Cashrewards

14:40

Partner Breakout: Unlocking the Power of Commerce With Retail Media

Criteo, Blackmores, Mindshare
Partner Breakout: Art & Science: Traditional OOH and Programmatic DOOH, How the Two Came Together to Drive Reach and Website Traffic for HBF

Vistar Media, UM, HBF

15:05

Coffee & Networking Break

Sponsored by realestate.com.au

REA Group

15:30

Track 1
Re-Imagining Danone Nutricia’s Data-Driven Healthcare Future

Danone, CHEP Network
Track 2
IAB Australia Panel: Privacy-Safe Solutions for Working With Audience Data

16.10

Partner Keynote: How Can Brand Suitability Strategies Drive Conscious Advertising on Social Video? Welcome to the Era of Inclusion

Channel Factory

16:40

Closing Panel: Bringing Media In-House – Insights from Australia’s Leading Brands

lution, optus, youi, emphero

17:10

Closing Comments

17:15

Drinks Reception

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