Insights from the Programmatic Trailblazers will feature video interviews with some of the brightest minds in programmatic, ad-tech and digital who will be sharing their insights, discussing trends, and addressing challenges within the industry.

An elevator pitch for your session: Why should people come and see you at the Programmatic Summit in 2024?

Annie: My session is about how we can reimagine our programmatic approach with our clients to make it simplified and use creativity to make it memorable.

Why is it important to have an event like the Programmatic Summit?

Annie: I think it’s a really good way to absorb trends and new theories within the industry, especially at the beginning of the year and in one place. And then we can have a think about what we need to take back for our clients or our agencies to test and implement for the year. It’s also just a really good networking opportunity to kick the year off.

What are your top three words describe programmatic in 2024?

Annie: Data driven, reimagined, and simplified.

What do you think the biggest challenge for programmatic is going to be in 2024?

Annie: I think one of the biggest challenges is finding the right balance between automation and AI – which I’m sure a lot of people will be talking about – and humans to ensure we don’t lose the in intelligence and creativity individuals bring to the programmatic industry.

Why are you passionate about the subject that you are speaking about?

Annie: At times when we’re presenting to clients or non-programmatic people or even friends and family that sometimes their eyes glaze over a little bit because we’ve made it maybe a little bit too complicated in the way we speak about programmatic. So, to ensure our clients and their businesses succeed and see the value in the work we’re doing, we need to find a way to simplify how we talk about our jobs and the work we’re doing. And in doing that our clients will then have the confidence to speak to non-marketing stakeholders within their businesses about the value of programmatic.

I also think it will encourage grads and juniors want to get involved in the programmatic industry as it won’t seem as technical and overwhelming.

The Programmatic Summit – in Melbourne on Thursday, 29th February 2024 and in Sydney on Thursday, 7th March 2024 – will bring together 650 of the smartest minds in the digital marketing and advertising industry.