CONTENT HUB
Bringing you the latest insights in programmatic, ad-tech and digital advertising from the brightest and the best programmatic trailblazers.
UNCOVERING THE FUTURE
The 11 Must-Know
Programmatic Trends for 2024
Programmatic advertising is going through significant and continuous growth: constituting nearly three-quarters (71%) of digital spending transacted programmatically across various platforms in 2023 according to Dentsu data. Forecasts from the IAB Europe indicates that most advertisers (74%) and agencies (80%) expect their investment in programmatic to increase over the next 12 months.
To gain deeper insights into the challenges and opportunities awaiting programmatic advertising in 2024, we sought the perspectives of industry leaders spanning diverse sectors.
2024 VIDEO INTERVIEWS
Insights from the Programmatic Trailblazers
Insights from the Programmatic Trailblazers will feature video interviews with some of the brightest minds in programmatic, ad-tech and digital advertising as they share their insights, discuss trends, and address challenges within the industry.
Episode 1: Transparency in Programmatic
A video interview with one of our international keynotes at Programmatic Summit 2024, Ander Lopez Ochoa, EMEA Head of Digital, Content, Media & eCommerce Marketing, Johnson & Johnson.
Here Ander shares his thoughts on:
– Optimisation across the value chain
– Exposing challenges in the industry
– How log level data should become the backbone of programmatic, and much more!
Watch and read the full interview here
Episode 2: Driving Campaign Performance in the Age of AI and Attention
This video interview features Dan Slivjanovski, Chief Marketing Officer at DoubleVerify, who talks the talk on the importance of verification.
Here Dan shares his thoughts on:
– AI-created content, both good and bad
– How fraudsters are harnessing the power of AI
– Algorithmic dynamic octa optimisation, and much more!
Watch and read the full interview here
Episode 3: Adapting to the Post-Cookie Environment and How to Activate First-Party Data for Delivering More Personalised Campaigns
This video interview features Berina Colakovic, Sales Director, APAC at StackAdapt, who shares her thoughts on:
– Using programmatic as part of the holistic strategy of your digital marketing campaign
– Reshaping programmatic through first-party data in contextual advertising
– Moving towards multi-touch attribution models, and more!
Watch and read the full interview here
Episode 4: Utilising Creativity to Reimagine the Programmatic Journey
In this video interview with one of our speakers at Programmatic Summit 2024 – Annie Marendaz, Performance Director at The Media Store.
Annie gives us a preview on what to expect from her session at the Summit, including enhancing the accessibility, memorability, and enjoyment of the programmatic journey, seamlessly aligning efforts with overarching business objectives.
Watch and read the full interview here
Episode 5: Driving the programmatic and ad-tech industry forward
In this video interview, we interview Anthony Rodrigues, National Programmatic Manager at realestate.com.au – one of our partners at Programmatic Summit 2024.
Tune in to hear why Anthony and realestate.com.au think its so important to support the Programmatic Summit and move the industry forward.
Watch and read the full interview here
Episode 6: Bringing Your Media Team In-House: How Treasury Wine Estates Built a Media Team from Scratch
In this video interview with one of our speakers at Programmatic Summit 2024 – Ben Oliver, Head of Media at Treasury Wine Estates.
Ben gives us a preview on what to expect from his session at the Summit, where he will delve into transitioning Treasury Wine Estate’s media in house, focusing on the choice of initial tech stack from programmatic platforms to analytics tools, the challenges of recruitment and team structure and reporting and measurement.
Watch and read the full interview here
Episode 7: Driving the programmatic and ad-tech industry forward
In this video interview, we interview Rebecca Taylor, Senior Sales Manager at Nexxen – one of our partners at Programmatic Summit 2024.
Tune in to hear why Rebecca and Nexxen think its so important to support the Programmatic Summit and move the industry forward.
Watch and read the full interview here