In this special international keynote presentation, join Ander Lopez Ochoa from Johnson & Johnson as we explore the need to provide stakeholders with a clearer objective into programmatic spend, this session delves into the critical need for transparency in the advertising ecosystem. The presentation will also provide a roadmap for fostering trust and collaboration among advertisers, agencies, and publishers, ultimately enabling investments to be made more strategically. Through concrete examples of success at Johnson & Johnson, we will demystify the complex web of intermediaries, allowing you to truly see where your ad dollars are going, allowing you to reduce inefficiencies.

To ensure that your ads are viewed by rea, engaged audiences, is a fundamental concern, and so Ander will also touch on the pervasive issue of ad fraud and how you can best reduce any brand damage by having your ads appear in inappropriate and harmful contexts.

The media landscape is undergoing significant changes and content consumption is splintering. The excitement around generative Artificial Intelligence (AI) and its capabilities will continue to bring with it a plethora of concerns and challenges for the modern-day advertisers. When media investments are on the line, it becomes imperative for advertisers to understand the importance of real-time data and leverage AI models to optimize campaign performance and drive ROI.

With DoubleVerify’s latest acquisition of Scibids, a global leader in AI-powered digital campaign optimization, advertisers are empowered with unparalleled insights and control over their advertising performance. Working with DV Scibids not only delivers tangible outcomes but also increases attention levels, improves operational efficiency, and reduces manual lift.

Discover the power of AI when paired with attention metrics and how programmatic advertisers can now have advanced optimization capabilities to improve KPIs.

Concerns about how companies use data has increased, and regulatory changes are going to have an impact on every single person in multiple ways. At the moment 6/10 people find personalised content in advertising useful, in-spite of increasing privacy awareness and scepticism.

In this session we’ll be deep diving into what the upcoming privacy regulation changes mean for you, as we discuss proposed changes around personal information, de-identified info, APPs, exemptions, privacy policies and potential penalties.

From there, we’ll give an overview on the key issues that are impacting advertising such as the scope of the regulation, proposed changes, what it means for targeting and trading and the lack of a ‘legitimate interests’ exception. The narrow definition of what counts as PI is critical, and we should be giving sufficient time to implement in businesses.

The demise of third-party cookies has left marketers and advertisers grappling with a series of formidable challenges. Of paramount importance will be activating first-party data for the creation of highly personalised campaigns. This session will begin by setting out the questions on how to understand and segment audiences will be incredibly important.

Then we’ll explore moving towards multi-touch attribution models that consider multiple touchpoints on a customer journey help to better build more sophisticated programmatic advertising and a look at what to do when you can’t build your own first party data extensively.

Adapting to the post-cookie landscape will require a combination of technical solutions, regulatory compliance, and a commitment to user privacy and transparency. It’s essential to remain flexible and open to experimentation as the industry continues to evolve.

In 2023 Treasury Wine Industries (TWI) made the momentous decision to bring all biddable media buying functions in-house, severing ties with external agencies. Join Ben Oliver, Head of Media at Treasury Wine Estates to hear how they embarked on a mission to construct a media team in-house that strives for excellence.

Ben will be focusing on talking points including the choice of initial tech stack from programmatic platforms to analytics tools, the challenges of recruitment and team structure and reporting and measurement.

Finally, we will touch on the development of media principles to guide media selection. Crafting a unique identity in the media space requires a set of guiding principles, a foundation framework that steers media selection and strategy and Ben will share key insights from his journey to support you in yours.

Digital and programmatic has a carbon problem. Every 1,000 impressions in a digital campaign is equivalent to doing one load of washing. Given the billions of impressions our industry runs a month, the scale of the problem becomes clear.

Whilst we can’t control the electricity grid we can control where and how we invest our media dollars. The more we invest in low carbon, high attention, quality inventory the more rapidly we will see carbon emissions decline.

This is exactly what Bank Australia set out to do. Already on a mission to get to net zero by 2035, Bank Australia and Alchemy One worked with Scope3 to act.

In this exclusive case study presentation, Bank Australia’s Head of Marketing and Scope3’s Head of ANZ will outline how Alchemy One could assist them reducing their carbon footprint, how measuring carbon revealed key areas of campaign improvement and, finally, how simple campaign optimisations led to reduction

The audience will learn how Bank Australia reduced emissions by 40% while increasing performance, as well as EASY and actionable best practices for measuring and reducing emissions.

In spite of the industry’s well-intentioned efforts to improve brand safety over the last few years, there have been significant unintended consequences especially for creators and their content related to issues around diversity, sustainability, and societal wellbeing.

Not only is there still the over reliance on blunt, keyword-based exclusion lists leading to over blocking of many creators and their content, but we are also witnessing wide scale defunding of news and responsible journalism, and the creation of inclusion lists that aren’t very inclusive, Put another way – Brand Safety, though well intentioned, is safe for some but not for all.

In this session, Phil Cowdell from Channel Factory will outline how we can work together as an industry to constrain negativity by avoiding content that is unsafe, unsuitable, and untrue, whilst at the same time amplify positivity by supporting and investing in content that is contextually relevant, responsive, and inclusive.

Join us to hear how the industry got here; who’s feeling the impact the most, and what we can do together to remedy this to create a more responsible, representative, sustainable and effective media ecosystem.

The age-old adage, “time is money,” holds true in the digital realm, as advertisers strive to capture the attention of their audiences. But is attention truly the most valuable metric in today’s advertising landscape? In this thought-provoking session, we will explore the significance of attention as a metric and investigate its role in shaping the future of digital advertising. The key questions we’ll be exploring are:

– How do we define and quantify attention in a world saturated with digital content and short attention spans?
– With numerous metrics available, which ones complement or conflict with attention as a primary metric?
– Can a strong focus on capturing attention translate into meaningful conversions and sales, or is it a superficial metrics?
– How does attention correlate with long-term brand-building and customer loyalty?

What are the implications of bombarding audiences with attention-seeking ads and how can we ensure a positive customer experience while seeking to capture and hold attention?

In the wake of the impending demise of third-party cookies, the Australian digital advertising landscape is undergoing a transformative upheaval, prompting industry leaders to pivot beyond traditional approaches. Beyond the limitations of first-party cookies and contextual IDs lies a realm ripe with untapped potential.

This transition necessitates a reimagining of advertising strategies, with a focus on privacy, efficacy, and consumer trust. Forward-thinking leaders are capitalizing on this disruption by embracing innovative technologies and collaborative partnerships to redefine targeted advertising.

Key to this evolution is the cultivation of first-party data ecosystems, fostering direct relationships with consumers and transparent data-sharing practices.

Join to learn how, by embracing innovation and prioritizing consumer privacy, industry leaders can navigate this shift towards a future defined by relevance, resonance, and results.

This is a critical topic that has evolved over the past few years and is now reaching the business end in terms of requirements and testing. Supporting and preparing the industry for the changes to come in relation to signal loss and consumer privacy remains a key priority for IAB Australia in 2024.

In this panel session we will review progress on the full portfolio of options available to industry as third-party cookies continue to deprecate as an identifier for advertising across many of the devices and environments through which consumers access the internet. We will discuss topics such as ID solutions, contextual targeting, Seller-Defined Audiences, Apple’s SKAdNetwork and Google’s Privacy Sandbox beta APIs for Chrome & Android… and more.

In the dynamic realm of programmatic advertising, innovation and adaptability are essential to stay ahead of the competition. Join Hamza Ayub, direct from the land of Toblerone, for a compelling panel discussion that showcases how Dunkin’ Donuts successfully harnessed programmatic advertising to leverage new advertising platforms, with a special focus on their entry into the Swiss market. Discover the ingenious strategies and insights behind Dunkin’ Donuts’ use of programmatic and contextual advertising to capture the hearts and taste buds of Switzerland.

Hamza’s expertise has not only landed him in the 2022 Forbes ‘30 Under 30’ but both Dunkin’ Donuts and AnW, his own creative agency, have been nominated in the TikTok Awards.