Insights from the Programmatic Trailblazers will feature video interviews with some of the brightest minds in programmatic, ad-tech and digital who will be sharing their insights, discussing trends, and addressing challenges within the industry.

An elevator pitch for your session: Why should people come and see you at the Programmatic Summit in 2024?

Berina: I think the industry really, with regards to privacy and data, is evolving in 2024 and beyond. And so first-party data in contextual will definitely reshape how we do programmatic advertising. So, if you do come to our session, you’ll be able to learn and discover insights and trends that the world’s most exceptional digital marketers are currently leveraging as a part of their overall digital strategy.

Why is it important to have an event like the Programmatic Summit?

Berina: I think events like this drive two things – conversation, and through conversation, we drive innovation. With innovation, we start talking to different partners and vendors and coming up with great ideas to tackle a lot of these industry challenges that will likely be presented at Programmatic Summit in 2024. I found the 2023 Programmatic Summit just as innovative and so I think with all these changes to data privacy, to industry trends, to new things being in, and old things being out it’s important to have everybody experts, thought leaders in the same room driving conversation so that we can drive innovation in Australia.

What are your top three words describe programmatic in 2024?

Berina: Dynamic, multi channel, and hyper segmentation.

What do you think the biggest challenge for programmatic is going to be in 2024?

Berina: I think educating marketers in how to utilise programmatic, not just a silo as a part of their digital strategy, but really educating marketers to look at programmatic as part of the holistic strategy of your digital marketing campaign. So, how do you leverage programmatic in tune and create synergies with social, with search, and with other channels that you’re leveraging to create the most impact for your users and to everybody that is receiving that end touch point.

Why are you passionate about the subject that you are speaking about?

Berina: I’m super passionate about data. I’m a tech junkie myself. I come from a trading background so everything new and evolving within the programmatic space to me is really, really exciting – that’s why I love speaking about it. But also I love being able to help our clients, being able to help people in the room, drive that conversation and innovation around a cookieless future – which we are already experiencing – and how brands and agencies and DSPs and SSPs are really working together to help brands and ultimately that end user be able to safely funnel first party data, utilize their marketing spend to drive the most return on ad spend through AI-patented technologies and really create the most return for their end user.

The Programmatic Summit – in Melbourne on Thursday, 29th February 2024 and in Sydney on Thursday, 7th March 2024 – will bring together 650 of the smartest minds in the digital marketing and advertising industry.