Insights from the Programmatic Trailblazers will feature video interviews with some of the brightest minds in programmatic, ad-tech and digital who will be sharing their insights, discussing trends, and addressing challenges within the industry.

Why should people trust Nexxen in the programmatic ecosystem?

Rebecca: I think what’s so unique about Nexxen, particularly in the programmatic ecosystem, is that we’ve been fortunate enough to encompass both the DSP and SSP. So we have a flexible, a comprehensive, but also a united platform that connects the fragmented space – so your linear ticket of the TV, where we really pride ourselves as the best in market converge TV solutions, plan to activation, and your measurements. What we’ve been really good at doing is highly investing in unique data and tech to solve those industry challenges, with the expertise that we have in the business.

We therefore have been able find an alternative and a full-stack solution that we can provide to our clients, which is also a solution to some of those challenges the programmatic ecosystem is facing, which makes us a trusted partner.

Why is it important to have an event like the Programmatic Summit?

Rebecca: When you’re bringing some of the greatest minds together in a room to discuss programmatic pain points, solutions and, ultimately, connections with other influential groups of those within the programmatic ecosystem it gives people the chance to learn, stay informed, and also feel inspired.

What are your top three words describe programmatic in 2024?

Rebecca: I think there are a lot of words, but I’d probably say omnichannel, CTV, CTV measurement, and fast investment spend. And also AI technology!

What do you think the biggest challenge for programmatic is going to be in 2024?

Rebecca: In one sentence is quite hard. I think one of the biggest challenges in programmatic is transparency. Evolving consumer behaviours have led to a complex and fragmented content as well as advertising ecosystems, which is all making it extremely challenging to have a 360-degree view of these customers.

Why are you passionate about the subject that you are speaking about?

Rebecca: I’m super passionate about the programmatic industry because this industry is always ever changing and it’s evolving at a rapid pace. You have to keep on your toes 24/7. There is always something new happening so you have to always think about your solutions for your client and also what the next best step is.

The Programmatic Summit – in Melbourne on Thursday, 29th February 2024 and in Sydney on Thursday, 7th March 2024 – will bring together 650 of the smartest minds in the digital marketing and advertising industry.