You are exclusively invited to take part in a premium Cheese and Wine experience delivered to your door, coupled with an insightful roundtable where you’ll be joined by 10 handpicked senior marketing technology leaders for an engaging discussion as we explore “Insights from pivoting in the new normal.”
After the discussion, we will (virtually) take you across borders and into some of ANZ’s most prestigious wine regions for your very own private and intimate cheese and wine masterclass.
Roundtable discussion
Insights from your peers: Pivoting in the new normal
Since the pandemic hit, the ability to pivot has been central to the success and positioning of marketing campaigns. It is now more important than ever for marketing leaders to arm their teams with the knowledge and tools to enable them to efficiently and effectively adapt in this ever-changing environment.
In this insightful roundtable discussion, you’ll be joined by moderator Scott Heron, Director, Sonar Group and 10 fellow marketing leaders for a unique opportunity to share and discuss your challenges, learning, and insights as we explore:
– What challenges have you and your teams had in adapting to the ever-changing landscape, and what learnings have you taken from the past 18 months?
– What tools are essential for you to ensure the successful positioning of your brand?
– How do you know when you need to pivot your campaign?
– Which brands have successfully pivoted their campaigns during the pandemic, and how?
– What strategies can we employ that allow us, as marketing leaders, to change direction swiftly and make a powerful difference to our campaigns?
Virtual Cheese & Wine Masterclass
Join Artisan cheesemonger Paul Thompson to learn about two of the best things in life – cheese and wine.
Following the insightful roundtable, you will have the opportunity to sit back and relax. You will taste amazing wine and incredible cheese that’s been delivered to your door, whilst learning how regionality, vintage, seasons and provenance all influence the perfect pairing.
Each section of the session is interactive and you’ll have plenty of opportunity to ask questions and chat with other attendees.
Full info and the option to register below.
You’ll be joined by
Scott Heron
Director
Sonar Group
Scott is a Director of Sonar Group, a digital marketing consultancy focused on helping clients accelerate revenue growth. Scott has over 20 years of digital marketing experience working between account management and strategy. His work has spanned North America, Europe, and Asia across industries including automotive, technology, retail, and health care. He was most recently Chief Digital Officer at the multi-award-winning agency Cummins & Partners. Prior to that Scott was Managing Director EMEA for POSSIBLE, one of the world’s largest digital creative services agencies. Scott also launched the European presence for a WPP agency called ZAAZ, an industry leader in digital performance marketing. Scott lives in Melbourne and has two young kids in primary school, and a dog bought in COVID named Daisy.
The Artisan Cheese Room
The Artisan Cheese Room was established in Manly in 2016 by husband and wife team, Paul and Joanna Thompson.
They are both experienced and passionate about all things cheese and have created a shop which is a true celebration of this unique and utterly wonderful food. They pride themselves on sourcing the best artisan cheeses from around the world, including showcasing the developing Australian farmhouse cheese industry. Cheeses are perfectly maintained within their beautiful cheese room. Our goal is to help our customers to their perfect selection by providing passionate and informative service and by offering guided tastings.
For over 3 years they have facilitated an ongoing and ever changing program of Tasting Events and partnered with Breweries, Gin and Whisky Distilleries and of course, Winemakers from across Australia.
They run monthly Masterclasses for their customers and have built up a very loyal customer base, through their passion for discovering the ultimate pairing. Customers learn about the tastes and terroirs of wine and cheese and how regionality, vintage, seasons and provenance all influence the perfect pairing. Their virtual events are fun, informative and interactive.
Your Hosts
YOUR HOSTS
WHEN
Thursday 21st October
3-3.45pm roundtable discussion
3.45-4.50pm Virtual cheese & wine masterclass
WHERE
Virtual roundtable + Cheese & Wine Masterclass – details to follow