You are exclusively invited to take part in SAS’ Virtual Lunch. Join 10 CX leaders for a premium dining experience delivered to your door, coupled with an opportunity to explore what tomorrow’s customers expect from customer-centric organisations, and how we can best leverage technology to meet their needs.
While you enjoy your beautifully presented and professionally catered lunch, you’ll hear an insightful presentation on “Reimagine Marketing and CX: Engaging with Your Customers of Tomorrow” by Michelle Wood, Head of Strategy, Digital Alchemy.
After which we’ll move into an engaging discussion delving a little deeper into the topic of utilising tech, such as AI and automation, to meet the needs of tomorrow’s customer, moderated by Pippa Chambers, Content Curator, Ashton Media and Former Editor of AdNews.
Full info and the option to register below.
Reimagine Marketing and CX: Engaging with Your Customers of Tomorrow
Putting the customer first has always been pivotal, but it has never been more important. The past few months have shone a light not only on the importance of being customer-centric in our thinking but also on the need for agility and the ability to swiftly adapt to change.
Being able to meet the needs of customers today, tomorrow and in times of disruption, and being agile enough to do so, often means reimagining our customer operating models and technology systems, allowing us to create relevant, meaningful and rewarding experiences for our customers as effectively and efficiently as possible.
Join us in this executive virtual lunch as we explore what tomorrow’s customers expect from customer-centric organisations, and how to best meet their needs and evolving expectations. We’ll take a look at how we can create more agile customer operating models, and how to embrace technologies, such as artificial intelligence, to create meaningful customer experiences at scale.
Your Speaker
Michelle Wood,
Head of Strategy,
Digital Alchemy
Michelle has 20+ years of industry experience in the field of data-driven marketing and now leads Digital Alchemy’s Strategy division where she creates and drives the implementation of customer-centric marketing strategies across our portfolio of clients. An accomplished strategist with a discernible ability to creatively dissect business problems and intuitively extract insight from complex data sets. Michelle applies a pragmatic approach to devise actionable strategy, knowing that value creation is achieved only through campaigns being in market. She has delivered engagement frameworks and implemented customer lifecycle management across a board range of industries including but not limited to: retail, banking, telecommunications, insurance, leisure and entertainment. Michelle translates strategy into logical streams of work across data and technology. Having worked on both sides of the fence (client and agency side) Michelle knows what it takes and works well with technical and business people alike.
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WHEN
Wednesday, September 16th, 12.30-1.50pm
12:15-30 PM: Your food will arrive via delivery
12:30 PM: Welcome
12.40 PM: Presentation
1.00 PM: Moderated discussion
1.55 PM: Discussion concludes and closing comments
WHERE
Virtual workshop – details to follow
ATTEND:
