Insights from the Programmatic Trailblazers will feature video interviews with some of the brightest minds in programmatic, ad-tech and digital who will be sharing their insights, discussing trends, and addressing challenges within the industry.
An elevator pitch for your session: Why should people come and see you at the Programmatic Summit in 2024?
Ander: 2023 has been a roller coaster when it comes to programmatic. A study published in July by the ANA realised that there’s an opportunity for $22bn of optimization across a value chain. A further study, which was recently published in November of 2023, confirmed this opportunity by saying that of this $22bn, $10bn are made from advertising websites and $12bn are made from a lack of optimisations that can be driven through the value chain. In my session we’ll go through this report in deep detail and what can advertiser and partners in the industry do to be able to realise their game.
Why is it important to have an event like the Programmatic Summit?
Ander: It’s extremely important in the media industry, and specifically in programmatic, to be reunited as an industry so that we can expose the challenges and we can jointly find solutions that we can come back and implement.
What are your top three words describe programmatic in 2024?
Ander: Actually, it’s one word made of three words – which is log level data. And you’re gonna see in my presentation how log level data should become the backbone for how programmatic should be executed in the future.
What do you think the biggest challenge for programmatic is going to be in 2024?
Ander: The biggest problem for programmatic hasn’t changed in the last years, it’s just becoming bigger. It’s really around transparency and how are we going to be working together with the industry, with our players, with our partners to be able to drive this transparency forward so that we can drive incremental business returns.
Why are you passionate about the subject that you are speaking about?
Ander: I’ve been in the media industry for more than 10 years. I’ve been at the spearhead of programmatic implementation for major clients for all that time. I’ve seen the opportunities, I’ve seen the returns, I also have seen the dark side of it. I’m really a passionate tech person that happens to be in a marketers seat. Programmatic is really the intersection of data and business outcomes, we just need to make it work better.
The Programmatic Summit – in Melbourne on Thursday, 29th February 2024 and in Sydney on Thursday, 7th March 2024 – will bring together 650 of the smartest minds in the digital marketing and advertising industry.