The Agency Leaders of today and tomorrow.
Over 1.5 days, the Agency Leaders Symposium will unearth strategies employed by great agencies and hear from global industry experts on what they believe it takes to continue winning and driving growth in our changing landscape.
Hear speakers from outside the agency industry to learn what’s leading them to success in their worlds. What can we learn from their experiences, and from the innovators within the agency industry grappling with similar challenges to all of us?
Join us as our line-up of world leaders and trailblazers tackle the emerging hot issues of new competitive threats, model-changing technologies and clients-in-crisis, to the perennial issues of attracting and retaining talent, business models, and remuneration.
The Agency Leaders Symposium is the only event in APAC where senior agency leaders can address the challenges and opportunities of running a modern-day communications business.
The conference program has been crafted by a highly influential advisory board of agency leaders. Click the ‘Reserve Your Place’ button to join the most senior delegation of agency executives to gather in ANZ. We look forward to welcoming you to the Agency Leaders Symposium 2019.
3-4 September 2019
Heads of Investment
Heads of Strategy
Heads of Creative
Heads of Digital
Head of Trading / Programmatic
Reserve your place
Here’s what you can expect
Speakers have been hand selected by an experienced Advisory Board of your peers
THE INDUSTRY’S ELITE
An invitation-only event attracting most influential agency leaders
OPEN FORUM FOR IDEAS
A rare opportunity to share ideas and challenges openly with peers, far away from the office. With no trade press present.
Qualifying agency leaders may have the opportunity to attend as our guest
A SPOT OF GOLF
What better way have deep conversations in a relaxed environment
A LITTLE WINE TASTING
Set in the beautiful Hunter Valley, tasting some of the finest wines in the region
Gain a new perspective on how to keep winning in our changing landscape
Mirren Business Development
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, promotions, experiential and design.
Each year, more than 700 agencies now participate in Mirren’s annual conferences, training programs and webinars. Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.
His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, he believes you have no choice but to break many rules of prospecting and competitive reviews, as the process is purposely designed by clients to commoditize agencies. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve.”
WHAT’S IT LIKE
TO ATTEND THE
Bec Brideson - Gender Intelligence & Venus Comms
Founder, Executive Creative Director, Entrepreneur
The power of the symposium will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to handpick the most exciting and imaginative group of people and bring them together.