VIP BREAKFAST
The Future is First-Party
Thursday, 10 September, 7:40 am
King Room 2, The Hyatt Regency, Sydney
Immediately prior to the Agency Leaders Symposium
Roundtable discussion
The Future is First-Party
The industry is abuzz about the depreciation of the third-party cookie, which will finally come to an end when Google Chrome phases it out within 18 months. It will have a significant impact on how advertisers and agencies activate both first and third party data, and how we target, personalise and measure advertising success.
Join MediaMath, alongside your agency peers and technology partner LiveRamp for a lively discussion on how first-party identity can help agencies reach clients at scale beyond the walled gardens, ultimately, improving the trifecta of consumer experience, advertiser success, and agency business outcomes.
Your moderator
David Benjafield
Senior Director, Client Services APAC
MediaMath
Benji has spent over 15 years helping clients to develop and activate their digital strategies. Starting in market research, and moving into publisher and then programmatic buying, his focus has been on building scalable offerings that leverage the power of both teams and technology to deliver on complex goals.
At MediaMath, Benji is focused on making sure that clients can take full advantage of the versatility and depth that comes with working in an enterprise solution in a rapidly evolving space.
Please click the CONFIRM YOUR PLACE button below. Look forward to seeing you there and having a great morning together.
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Farm fresh scrambled eggs, bacon, roasted tomato, hash brown mushrooms (GF, DF)
Eggs montreal – smoked salmon, poached eggs, asparagus, lemon caper butter sauce (NF)
Freshly brewed vittoria coffee, t2 tea and herbal infusions
Freshly baked croissant, danishes and muffins (VEG)
Seasonal local fruit platter, fresh mint (VGN, NF, GF)
Hosted by
WHEN
Thursday, 10 September 2020
7.50am
Immediately prior to the Agency Leaders Symposium
WHERE
King Room 2
The Hyatt Regency, Sydney
ATTEND:
INTERESTED
IN ATTENDING?
Contact
Gavin Stewart
Founding Partner & Marketing Director, Ashton Media
Ph: +61 424 442 304