Beyond the commerce basics: Driving new growth and innovation

The explosion of online retail continues with force. Consumers increasingly expect a seamless and convenient shopping experience from the comfort of their own home – a shift that is even more relevant during these more challenging times.

As such, the need for a robust digital presence is paramount, but just having a digital presence isn’t enough. To stand out and thrive amongst your competitors, you need to go one step further in creating eCommerce experiences that surprise and delight your customers.

Join us to learn how you can innovate the online shopping experience of your customers, driving revenue growth as a result. We’ll hear from Tom Franey, Head of Ecommerce at Scotch & Soda, who will share how they have translated their in-store experience-driven ‘Scotch DNA’ to create an immersive and rewarding digital experience, before moving into an engaging and insightful discussion to explore the ways we can revitalise commerce strategies to drive new growth opportunities. From developing new revenue streams and partnerships to championing new technology, such as voice, AR, and the continued shift to mobile, we’ll examine their role in creating memorable moments with customers

Your speaker

Tom Franey
Head of Ecommerce
Scotch & Soda
Young but experienced digital disrupter that is making waves in the online retail industry. As Head of Ecommerce for Scotch & Soda, Tom is leading the charge for rolling out their digital transformation and Omni-Retail strategy across Australia & NZ.

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