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AGENDA

This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.

Monday

17:00

Delegate registration

20:00

Welcome drinks

Tuesday

8:10

Breakfast & Welcome

8:45

International Keynote: Data Driven Marketing: Taking Insights to Action in Real-Time – GSK’s Journey so Far.

9:20

Partner Keynote: The Customer Experience Paradox

Adobe

10:00

Panel: When the Cookie Crumbles – What Will Marketing Look Like in a Post-Cookie World?

10:40

Coffee Break & Networking

Sponsored by Perx Technologies

Perx logo

11:05

Track #1
Partner Breakout: Unlocking the Power of Consumer Attention for Effective Marketing

Oracle Data Cloud

 
Track #2
Partner Breakout: Addressable TV – The New Frontier for Television

Xandr

Track #3
Partner Breakout: Solving the Content Crisis

Sitecore

11:40

Are You Thinking of Bringing Your Digital Media Buying In-House?

12:20

Track #1
Partner Breakout: How Can I Love You If I Don’t Trust You?

Verizon Media logo

Track #2
Partner Breakout: The Future of Media Quality and Sustainability

Double Verify

Track #3
Partner Breakout: Delete Your Dashboard: Moving from Social Metrics to Customer Insight

Storyful

12:45

Lunch

 

13:25

Keynote: Reimagining Personalisation at Scale

Virgin Velocity Frequent Flyer

14:20

Wine Tasting

Sponsored by Acquia

Acquia

14:20

Golf

 

14:20

Workshop: Moving Beyond Advertising Into a Content Driven Marketing Model – The Implications for Organisations, Process, People, and Technology

14:20

Workshop: Are you a future-ready leader? How smart leaders look within to create powerful change.

17:00

Relax + Recharge

19:00

Pre-Dinner Drinks Reception

Hosted by Ashton Media

19:45

Dinner

ESPN logo

22:00

Close

Wednesday

8:00

Villa Checkout

8:50

Opening Keynote: The Art of Creating Simple, Straightforward Customer Experiences with Data & Technology

Google Marketing Platform

9.30

International Keynote: Humanising Brands in the Face of Disruption

10:10

Track #1
Partner Breakout: Set Solid Foundations for Your Digital Marketing and Web Presence, Enabling Amazing Experiences

siteimprove

Track #2
Partner Breakout: Building a Website Fit for the Agile Marketing Team

Pantheon

10:35

Coffee Break & Networking

Sponsored by Perx Technologies

Perx logo

10:55

Keynote: Attribution: There is a Way Forward

11:35

Applying AI and Pragmatism to Win in the Data Stakes

12:05

Lunch & close of Marketing Tech Symposium