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AGENDA

This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.

Tuesday

8:10

Breakfast & Welcome

8:45

Robecta Ma
International Keynote: Brand Story and Performance Marketing: The Two-Pronged Approach to a Global Brand Relaunch

Robecta Ma, Global Marketing Lead, Transportation, Airbnb and Former VP Marketing and Digital at Cathay Pacific

Airbnb

In her time as VP of Marketing and Digital at Cathay Pacific, before moving into her new role as Global Marketing Lead for Transportation at Airbnb, Robecta was charged with relaunching the global Cathay Pacific brand. In her Keynote, Robecta will shed some light on the evolution of their brand story globally, their innovative use of technologies such as VR to drive that, and how their approach to aggregating data worked to create a nuanced view of the customer.

9:20

 
Partner Keynote

Sponsored by Adobe

Adobe

Session detail TBA

10:00

Panel: When the Cookie Crumbles – What Will Marketing Look Like in a Post-Cookie World?

Steffen Daleng, CMO, Booktopia
Further speakers TBA

Booktopia
Steffen Daleng

With evolving customer expectations demanding more personalised communications from the brands they interact with, marketers heavily rely on cookies, and collecting and segmenting that data, to better target customers. With Google Chrome, Safari and Mozilla all announcing restrictions on the use of cookies over the last few months, marketers need to consider what their marketing strategies would look like in a post-cookie world. This panel discussion brings together leading marketers to discuss not only the challenges the cookie crackdown will create in delivering more personalised and targeted messaging, but how we can work to overcome those challenges.

10:40

Coffee Break & Networking

 

11:00

 
Partner Breakout

Sponsored by Xandr

Xandr

Session details TBA

11:00

 
Partner Breakout

 

Session details TBA

11:00

 
Partner Breakout

Sponsored by Sitecore

Sitecore

Session details TBA

11:00

Fiona Moylan, Jurlique
Keynote

Fiona Moylan, Global Director, Digital and Ecommerce, Jurlique

Jurlique

Session details TBA

12:15

 
Partner Breakout: Can you Truly Love a Brand if You can’t Trust Them?

Dan Richards, Head of Data ANZ, Verizon

Verizon Media logo

Session details TBA

12:15

 
Partner Breakout

Oracle Data Cloud

Oracle Data Cloud

Session details TBA

12:15

 
Partner Breakout

DoubleVerify

Double Verify

Session details TBA

12:45

Lunch

 

13:35

Jonathan Steel
Keynote: CRM at Scale Through the Power of Points

Jonathan Steel, Head of Digital, Velocity Frequent Flyer

Virgin Velocity Frequent Flyer

Session details TBA

14:00

Wine Tasting

 

14:00

Golf

 

14:00

 
Workshop

17:00

Relax + Recharge

19:00

Pre-Dinner Drinks Reception

Hosted by Ashton Media

19:45

Dinner

 

22:00

Close

with Checkout at 8:00am

Wednesday

8:00

Villa Checkout

8:50

 
Opening Keynote: Create Delightful Customer Experiences from Your Data and Marketing Technology

Rachel Klooz, Head of Search Analytics 360, AUNZ, Google

 

Consumers have more touchpoints with your business than ever before. These touchpoints create significant amounts of data everyday – imagine a world where you take all this data and find the best insights it contains, unlocking delightful experiences for your customers. Imagine how it could transform your business. It’s possible – with Cloud technology.

9:30

Elliot Antrobus-Holder
International Keynote: Data Driven Marketing: Taking Insights to Action in Real-Time – GSK’s Journey so Far.

Elliot Antrobus-Holder, VP Global Head of Digital Channels and Analytics, GSK (UK)

GSK

Operating in a highly regulated and complex market can often mean this constricts creativity and prevents marketeers from driving really personalised and targeted campaigns.

Not so for GSK, where the team are leveraging Big Data and Advanced Analytics to uncover new and significantly valuable insights and are using these to trigger personalised campaigns to heath care professionals in real-time.

10:10

 
Partner Breakout

 

Session details TBA

10:10

 
Partner Breakout

 

Session details TBA

10:35

Coffee Break & Networking

 

10:55

Jennifer Snell
Making the Most of Your Martech Investment: Getting Your Data Ready, Organised and Available

Jennifer Snell, Head of Digital Marketing, finder

Finder.com.au

New technologies can do wonders for your martech stack, improve capability, and drive greater effectiveness and efficiencies in your marketing strategy, but only if the work has been done to prep the data and ensure it’s ready. This session will explore how we can make the most of our investments in marketing technologies by better understanding the data work needed to extract the most value from that investment.

11:35

 
Keynote

 

Session details TBA

10:55

International Keynote

Shailen Joshi, Head of Marketing Innovation, Lloyds Bank (UK)

Session details TBA

12:45

Lunch & close