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AGENDA

This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.

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Monday

17:00

Delegate registration

20:00

Welcome drinks

Tuesday

8:10

Breakfast & Opening Comments

9:00

Scott Brinker
International Keynote: The New Rules of Marketing Technology and Operations

Scott Brinker, Editor, Chiefmartec.com (US)

chiefmartec.com

Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will distil “The New Rules of Marketing Technology & Operations,” embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that’s where the magic of modern marketing operations happens.

In his insightful virtual keynote, Scott will explore centralised martech that empowers decentralised marketing; the rise of citizen developers and what it means for marketing; why marketing enablement is just as important as sales enablement; and designing for change in your marketing operation.

9:40

Paulo Maranhao
Partner Keynote: Be ready for what’s next

Paulo Maranhao, Head of Platforms AUNZ, Google

Google Marketing Platform

Digital transformation is about having the right tech and using signals to inform product decisions, evolve channel strategies, and find new demand and opportunities for growth in a changing world. The pandemic has thrown a new light on the idea of ‘readiness’, and I think it’s fair to say that none of us saw this coming. And while no one could have foreseen the events of the last six months, some businesses seemed to be better placed to handle those rapid changes than others. What do they have in common? Join this session to find out.

10:20

Satya Upadhyaya

Keynote: Everyone Can Buy Martech, but How Do You Make the Most of It?

Satya Upadhyaya, VP Campaign Optimisation, Marketing Capability and Change, Citibank

Citi logo

The MarTech landscape is incredibly complex, and the key pain point for many marketers is understanding what tech is right for your business, and more importantly, how to implement it across legacy systems and outlining milestones toward success. In this session, Satya Upadhyaya, VP Campaign Optimisation, Marketing Capability and Change, Citibank will navigate how we can create customer journeys that instantly recognise and anticipate customer wants and desires by building a technology system that connects business functions, and designing and agile operating model with the right talent.

10:50

Coffee Break & Networking

Sponsored by Adthena

Adthena logo

11:15

Erica Blakslee

Track #1
The Future of Programmatic Marketplaces

Erica Blakslee, Senior Account Director, Xandr

Xandr logo

Thanks to rapid technological innovation, programmatic advertising has come a long way from the very first rudimentary ad exchanges in the late 2000’s. It has never been easier for brands to more accurately reach their customers, in more dynamic media channels (CTV, audio, OOH), using their own first party data.

However, despite these advances, questions around transparency have existed since these technologies first disrupted media. In response to this, we are starting to see a new type of programmatic marketplace emerge; one that is more curated and places more control in the hands of buyers. This session will explore how marketplaces are evolving and how agencies, brands and publishers can benefit from greater curation.

Dan Richardson

Track #2
Partner Breakout: Throw Out What You Knew – Importance of Trust and the Investment in Tech Partners for the Future

Dan Richardson, Head of Data, Verizon Media

Hear how insights of offline and online community mobility and behaviours are empowering marketers’ digital strategies and ways of reaching their audiences in new ways. Showcasing how digital dollars will use data and tech in the evolving regulatory sphere.

Learn from Menulog during a fireside chat with Verizon Media’s Dan Richardson about how they’re innovating and re-thinking their digital marketing approach for the future.

11:50

Keeping up With the Pace of Change: Leveraging Your Martech Stack to Stay Agile and Relevant

If the impact of COVID-19 has taught us one thing, it’s the need for us to be agile and the importance of quickly responding to the pace of change, not to mention the rapid acceleration of digital. When things change overnight, and as customer expectations continue to evolve in line with the advent of new technologies and ways in which consumers can interact with the brands of their choosing, the businesses that thrive will be those agile enough to quickly adapt.

In this session, we hear from a leading brand about how they’ve leveraged their martech stack to stay ahead of the game during the pandemic by meeting the evolving needs of their customers and delivering more personalised, meaningful messaging to future customers.

12:30

Track #1
Partner Breakout: Gumtree

Gumtree Media

Track #2
Partner Breakout: Taboola

Taboola

Session details TBA

12:55

Networking Lunch

 

14:00

Wine Tasting

Golf

 
Live Workshop – Purpose + People = Profit

Kerry Boys, Partner & Co-Founder, Leaders for Good
Philip Cross, Partner & Co-Founder, Leaders for Good

Kerry BoysPhilip Cross
Leaders for Good logo
Teams and organisations that make purpose part of how they work outperform the market by 42% – boosting employee engagement, retention, productivity and creativity. In this highly interactive workshop (which is statistically 23% better than a wine tour and 572% better than golf), Leaders for Good give you the blueprint to profitably bring purpose to life for you and your team.

Working together with like-minded leaders, you will develop vital new leadership skills and get hands on with this powerful process. You will go from ideation to prototype on a shared purposeful project, designed to drive business outcomes.

In this fun, fast paced workshop you will learn how to…
• Talk about purpose in a way that cuts through the fluff and inspires action
• Ideate with your team around a shared purpose
• Align purpose driven projects to your businesses core strategic priorities
• Use a data driven approach to quickly prove and communicate the value of your for purpose initiatives

Virtual Only Workshop – Repurposing Marketing: The Marketing growth engine

Murray Howe, Founder, THE MARKITECTS

The Markitect

The idea that a disconnect exists between the demand for marketing’s contribution and the uncertainty surrounding exactly what that contribution should be is not new; driven by sustained levels of turbulence & uncertainty, its drumbeat has been growing louder for well over the past decade.


As business leaders come to better understand the implications of digitally led change and the power it gives consumers, competitors, and communities to reshape marketplaces, a realisation emerges that maintaining connections replaces product & distribution as the predominant determinant of future business success.


Enter the age of organisational agility, experience delivery…and an opportunity for Marketing to reposition itself to meet new business demands and secure greater strategic relevance.


In this workshop we will explore
– Strategic case for change and opportunity for marketing
– Implications for operations, skills, structure and martech
– Ways to initiate and sustain the momentum of change

This workshop is for Digital & Marketing leaders who want a stronger voice to lead change in their organisation and realise the full potential of their investments in marketing technology.

17:00

Relax + Recharge

19:00

Pre-Dinner Drinks Reception

Hosted by Ashton Media

19:45

Exclusive fireside chat

Sir Martin Sorrell, Chairman, S4 Capital
Russell Parsons, Editor in Chief, Marketing Week

Sir Martin SorrellRussell Parsons
S4 Capital + Marketing Week logos

Session details TBA

22:00

Close

Wednesday

8:00

Villa Checkout

8:20

Breakfast & Opening Comments

9:00

How Martech Will Get You a Seat at the Top

Adam Good, Executive Director Marketing Technology, WPP AUNZ
Isabel Boniface, Martech Industry Lead, Microsoft
Lara Brownlow, Head of Agency & Channel Sales, LinkedIn Marketing Solutions
Rose Herceg, Chief Strategy Officer, WPP AUNZ

Adam GoodIsabel BonifaceLara BrownlowRose Herceg
WPP Microsoft LinkedIn

Exclusive research from WPP AUNZ, Microsoft and LinkedIn shows that less than three percent of Australian boards currently have senior marketing representation.

With the world facing unprecedented economic challenges, business growth is vital. Data-driven marketing is now acknowledged as core discipline driving this, with marketing technology critical as its enabler.

Find out why marketing leaders need to be heard at the C Suite level and how martech can power this change. 

9:40

Mike Scafidi
International Keynote: Adaptive Tech for an Uncertain World – Planning with the trends to prepare for the change

Mike Scafidi, Global Head of Marketing and Ad Technology, PepsiCo

PepsiCo logo

The disruption at the heart of digital leads to a rapidly changing future. In an industry built on change, why are we surprised when change happens? There are increasing developments in personal data empowerment. The marketing landscape continues to evolve. The global pandemic has thrown a spotlight on how quickly change can happen. By embracing uncertainty, you can anticipate, adapt, and succeed.

In this International Keynote, Mike Scafidi, Global Head of Marketing and Ad Technology, PepsiCo, will examine how to prepare for uncertainty. He will discuss consumer data’s role, the importance of a direct consumer relationship and 1st party data; how we can adapt and activate audiences from channel to channel; and how we can create the most effective creative in our campaigns by learning over time.

10:10

Alice Almeida
The Social (Data) Dilemma

Alice Almeida, Founder, Almeida Insights

Almeida Insights logo

By now, most people attending this conference would have seen The Social Dilemma on Netflix. What is presented in that documentary is concerning enough to warrant immediate action by social media users. So why aren’t people disconnecting in droves? Do they understand data privacy? And do they even care?

This presentation showcases market first research highlighting everyday Australians’ attitudes towards social media data privacy. The results are frightening.

10:45

Coffee Break & Networking

Sponsored by Adthena

Adthena logo

11:20

Bridging the Gaps: Leveraging Your Stack to Achieve the Elusive 360 Degree View of the Customer

Getting a 360 degree view of our customers and how they interact with our business is the holy grail of marketing, enabling us to provide more meaningful, relevant and authentic messaging and experiences. But this is often made difficult as we grapple with independent pockets of data, legacy systems, and tech infrastructure and teams that don’t always talk to other.

In this session, we’ll unpick how we can better utilise the data we have available to us to get a better and more holistic view of your customers and prospect customers, and leverage our martech stacks to facilitate that 360 degree view of the customer.

12:00

Lou Crompton
Closing Fireside Chat

Louise Crompton, CMO, Binge

Session details TBA

12:30

Lunch & close of Symposium