The best in MarTech networking and education
anticipate doing business
Australia’s #1 MarTech conference
Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However, as consumer expectations continue to evolve, and with an increased focus on customer empowerment, brands need to differentiate effectively, and engage with their customers how, when, and where they want.
Navigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth?
Join us at the Marketing Tech Symposium to:
Discover how to use marketing technology to better understand, reach and engage your customers
Learn from inspiring international keynote presentations and local case studies
Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.
Learn, network, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan.
Crowne Plaza Hunter Valley
10 – 11 November 2020
Chief Digital Officers
General Managers, Marketing
Heads of Marketing
Heads of Digital
Data Analytics Professionals
Business Intelligence Leaders
Senior Agency Executives
VIDEO LIVE KEYNOTE
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company’s community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.
VIDEO LIVE KEYNOTE
Global Head of Marketing & Ad Technology (US)
As the global head of Marketing & Ad Technology at PepsiCo, Mike Scafidi focuses on the strategy and execution of technology to drive digital transformation and create more relevant connections between brands and consumers. The Drum has included Mike in their annual Digerati list as one of the world’s top digital marketers.
Before joining PepsiCo, Mike led the global end-user technology practice for Razorfish. He developed digital strategies for over 40 corporations in every vertical. His marketing technology approach revolutionized how digital agencies staff their teams with experts that merge deep technology with design to deliver dynamic and engaging digital experiences.
VIDEO LIVE KEYNOTE
Sir Martin Sorrell
Founder & Executive Chairman
Sir Martin Sorrell is Founder and Executive Chairman of S4 Capitalplc, which is buildinga purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brand.
Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.
S4 Capital plc merged with MediaMonks, its content practice,in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added eight further content programmatic and data companies to both practices in 2019 and six in 2020. It is listed on the London Stock Exchange under SFOR.L and after a little over two years, S4 Capital plc has over 2750 people in 30 countries, with a market capitalization of over $2.6 billion.
Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.
The power of the symposium will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to handpick the most exciting and imaginative group of people and bring them together.
Here’s what you can expect
Speakers have been hand selected by an experienced Advisory Board of your peers
THE INDUSTRY’S ELITE
The Symposium is an invitation-only event attracting ANZ’s most senior marketers, technology and digital professionals.
OPEN & COLLABORATIVE ENVIRONMENT
A rare opportunity to share ideas and challenges openly with peers, far away from the office. With no trade press present.
Qualifying client-side marketers, technology and digital professionals attend as our guest
A SPOT OF GOLF
What better way have deep conversations in a relaxed environment
A LITTLE WINE TASTING
Set in the beautiful Hunter Valley, tasting some of the finest wines in the region
Gain a new perspective on how to keep winning in our changing landscape
What it’s like
10 TIMES BETTER It’s at least 10 times better from my perspective, the agenda is crafted around the current challenges and things that are going to help us as marketers.
FANTASTIC QUALITY OF ATTENDEES The quality of attendees has been fantastic. If I think about some of the people that I’ve had a chance to meet over the past two days, they’ve been senior marketing leaders and marketing technology leaders inside some of the largest Australian brands. Examples of those would be National Australia Bank, IAG, Griffith Uni. These are people that are actually involved in influencing or directly making decisions over their media or marketing investment.”
BALANCE OF IMPORTANT TOPICS It strikes a balance of important topics but also with a lightness. Everyone is really willing to socialise and share earnings which is really good. It doesn’t feel forced.
CONVERSATIONS THAT WEREN’T IN BEFORE We’ve actually got ourselves into seven conversations that we weren’t in before. That’s seven projects that we didn’t know about, so even if one of those comes off, the ROI will be at least 5X the sponsor fee. That’s definitely been worth it.
CALIBRE OF PRESENTERS & THE NETWORKING OPPORTUNITY Very pleased to get here because of the calibre of presenters, the networking opportunity and the fact we get the opportunity to have a good look at MarTech, AdTech and the leaders in that space to guide us on our journey.