Marketing Tech Symposium 2023
AGENDA
This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.
Delegate registration
Hosted by Iterable
Tuesday
8:00
Breakfast
Hosted by Divide by Zero
8:40
Opening Comments
8:50
International Keynote: The MarTech ‘Super Collision’
9:25
Partner Keynote: Dissolution of Third-Party Identity Creates True First Party Relationship Opportunity
10:00
Presentation: Demystifying Artificial Intelligence – Exploring the Implementation of Conversational and Generative AI at Allianz
10:30
Coffee Break & Networking
Hosted by mParticle
10:55
Partner Breakout: Learn and Earn – Sweat Your Stack with Experimentation
Partner Breakout: We Don’t Know What Our Customers Want – Data, AI & Technology Does
Partner Breakout: The Importance of Executive Buy-In for Digital Transformation
11:30
Panel: How to Implement Fully Democratised Data at Scale that Delivers Enhanced Marketing Outcomes
12:20
Partner Breakout: Customer Engagement in Your Most Secure Channel, Your App
Partner Breakout: What the Golden Age of AI Means for Your Digital Marketing
Partner Breakout: Unlocking Customer Loyalty: Mastering Personalisation in a Challenging Customer Landscape
12:45
Networking Lunch
Hosted by Tealium
13:45
Presentation: In the Name of the Law! A Leg-Up on the Privacy Legislation Changes
14:05
Presentation: Driving Innovation – The Working Backwards Model
14:45
Wine Tasting
We’ll be taking you to two of the most highly regarded vineyards in the Hunter Valley.
Hosted by Partnerize
Golf
9 holes on the beautiful Rydges Resort Golf Course
Paint & Sip
Sit back and have fun while our talented artists guide you step-by-step to create your very own masterpiece.
Hosted by Adobe
Workshop: Lifting the Hood of the “Supercar” – the Realities of Driving Down MarTech Highways – Group Therapy with Wine
17:00
Relax + Recharge
19:00
Pre-Dinner Drinks Reception
Hosted by Brandwatch
19:45
Gala Dinner Featuring a Surprise Guest Speaker
Hosted by Insightech
21:45
Close
Wednesday
8:00
Villa Checkout
8:00
Breakfast
Hosted by Divide By Zero
8:50
Opening Comments
9:00
International Keynote: The Next Generation of Marketing Technology – Mastering Change Management in Uncertain Times
9:40
Partner Breakout: Is the Future a ‘MarTech’ or ‘CX’ Stack? Why this Question Matters and How to Address Privacy-Safe Strategies for Personalisation at Scale
Partner Breakout: Empowering the Creative Future – Harnessing Automation, Personalisation, and AI for Unprecedented Growth
Partner Breakout: The Challenges and Opportunities of MarTech Evolutions – A Fireside Chat with Canstar
10:05
Coffee Break & Networking
Hosted by mParticle
10:30
Think Tank 1: Revolutionising MarTech – The Power of Generative AI
Think Tank 2: Finding the Heart in your MarTech Ecosystem Creates Meaningful Insights Rather than Disruptive Silos
Think Tank 3: Has Data Privacy Gone Too Far?
Think Tank 4: How Do You Build an Organisation of MarTech Superstars
Think Tank 5: The People Side of MarTech – Strategies for Successful Change Management
11:30
Presentation: How Digitalisation Can Transform a Business, Revolutionising People, Personalisation and Data
12:00
Closing comments
Lunch & close of Symposium
Hosted by Tealium