PS Sydney

AGENDA

The most comprehensively researched programmatic, ad-tech and digital conference agenda in the region. Learn from the smartest international and local minds about 1st party data strategy, how data new regulations will impact your business (and what to do about it), CTV, DOOH, programmatic audio and privacy readiness.

Programmatic Summit 2022 agenda

Thursday, 3 March

8:00

Registration Opens

Sponsored by Samba TV

Samba TV

8:50

Opening Comments

9:00

International Keynote: Bye Bye Bye…it’s a Matter of Trust. It’s Gonna Be MEaningful Transparency Into Programmatic Operations

9:30

Partner Keynote: The World Isn’t Ending, It’s Changing. So Is Digital Out-Of-Home

Broadsign

10:00

Track 1
Track 1 Opening Comments

Track 2
Track 2 Opening Comments

10:10

Track 1
New Digital Advertising Business Models to Address Regulatory Challenges: What’s Coming and Why

Track 2
How OFX Is Perfecting a 1st-Party Data Strategy in a Privacy-First World

10:40

Coffee Break & Networking

sponsored by realestate.com.au

REA Group

11:10

Track 1
The Evolution of Content and Programmatic Advertising

Track 2
How Tuned in Are We to Programmatic Audio?

11:55

Partner Breakout: Media Currencies in a Post-Cookie World

Double Verify, MediaCom, Spark Foundry, Vodafone
Partner Breakout: Connecting Connected TV; The Audience Opportunity in CTV

12.20

Networking Lunch

13:10

Partner Keynote: Steps to Future-Proof Your Advertising Strategy in a Privacy-First World

Google Marketing Platform

13:50

It Is Time to Unlock CTV’s Power

Programmatic Talent – A challenge & opportunity for everyone

14:35

Partner Breakout: Deep Dive Into Programmatic D.O.O.H

Vistar Media, QMS, Dentsu, MiQ Digital
Partner Breakout: Make Your Move: How Mobility Data Is Changing Marketing

Near and Yahoo logo

15:00

Coffee & Networking Break

Sponsored by realestate.com.au

REA Group

15:30

Now Is the Time to Take Action on Privacy Readiness. Hear From People Who Are

Panel: The CTV Opportunity for THE ICONIC: Integrating CTV into the Marketing Mix, and How to Ideally Measure CTV Success

16.10

Partner Keynote: Is It Time to Rethink Your Video Creative?

Unruly

16:40

Closing Keynote: The Power of Programmatic to Drive Breakthrough Business Results

AWS

17:10

Closing Comments

IAB PwC

17:15

Drinks Reception

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