Your Executive Lunch
The new capabilities of programmatic DOOH of advertising
ICC, Sydney
3 March 2022
12:50 – 13:40 pm
Roundtable discussion
The new capabilities of programmatic DOOH of advertising
As Australia accelerates with momentum out of the pandemic, the OOH industry has proliferated towards the flexible nature and scope of Digital Out of Home like never before, allowing marketers to optimise and connect with the right audiences at the right moment.
Furthermore, programmatic DOOH brings new capabilities like impression-based buying and real-time location data to allow marketers to execute RTB, shifting the focus towards audience buying rather than screen buying.
This discussion will highlight some of the reasons why this shift towards programmatic DOOH is imperative and how clients and agencies can tap into the advanced targeting capabilities and time-based measurements for driving more contextual conversations allowing them to capture true audience attention.
Join us in this session along with your industry peers to learn about the benefits to understanding the true value and impact of programmatic DOOH, how it will transform the industry.
Your Moderator
Matt Bushby
Managing Director ANZ & SEA
Matt leads the strategic and growth of media owners, location data specialists and agency partners in creating bespoke programmatic DOOH product and services for marketers.
Key areas of focus include strengthening our programmatic partners, driving industry understanding and awareness of Programmatic DOOH and evolving our offering based on fast paced market conditions.
Hivestack is a location Martech that drives business outcomes by targeting custom audiences based on physical real world behaviours.
Prior to Hivestack, Matt served as Head of Strategic Partnerships and Innovation at Val Morgan Outdoor, where he drove all Programmatic DOOH, Data Insights and Activations across ANZ, including initiatives such as DART (Digital-outdoor Audience in Real Time) and DART 360 location-based audience insights.
Your Hosts
MENU
MAIN
King salmon, braised leek, potato, confit heirloom tomatoes, peas, samphire (GF/NF)
OR
Moroccan spiced lamb rump, vegetable cous cous, slow roasted eggplant
DESSERT
Baked cheesecake, berry compote, coconut tuile (VEG, NF)
OR
Raspberry chocolate torte, green apple puree, fresh raspberry (VGN)
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