VIP Executive Lunch
To Discuss: How Contextual Advertising Strategies Can Benefit Performance Campaigns
Planar Restaurant, Ground Floor, ICC Sydney
3 March 2022
12.20pm – 13.10pm
Roundtable discussion
How Contextual Advertising Strategies Can Benefit Performance Campaigns
You’ve been personally selected to join us for a VIP lunch and roundtable discussion at the beautiful Planar Restaurant on 3rd March during the Programmatic Summit 2022.
Join your peers for an interactive discussion about how innovative strategies in contextual advertising can benefit performance marketing, while pushing the boundaries and giving marketers a new avenue to reach performance in a privacy-safe environment. In partnership with Stackadapt this roundtable will explore questions including:
– How do you deliver and track results as the landscape of tools like cookies changes drastically?
– What challenges are you facing with cookie deprecation?
– What strategies have you leveraged that have proven successful?
– What tools do wish you had to best achieve your campaign goals?
Your Moderator
Caroline Campbell
Vice President of Sales, APAC
StackAdapt
With 18 years of Digital Advertising experience spanning Europe and Asia, Caroline started her Digital career in London with Digital start-up, Kelkoo.com working with Global Travel Brands educating and consulting on the evolution of Digital Media. Following this, Caroline spent 10 years at Microsoft & Yahoo in various leading sales roles, predominantly in performance marketing before leading the programmatic sales teams across Europe & Asia, working closely with Global Agency trading desks to transform the adoption of media buying to Real-Time Buying.
This is what brought Caroline to Asia in 2014 where she led both Yahoo & AOL APAC teams as Regional Sales Director and then Commercial Director. Caroline decided to take a leap into the creative agency world in 2018 and was hired as General Manager of APAC for Brave Bison, a Global Social Video Company, she was promoted to Executive Vice President in 2020 following the successful year over year growth across the APAC Region.
Caroline has now decided it is time to be back at the forefront of the Programmatic evolution, joining the StackAdapt Team as VP of Sales for APAC in February 2022. Caroline is based in Singapore and leading the expansion of the APAC team across the entire Region spanning from Japan down to Australia and New Zealand.
Your Hosts
WHEN
Thursday 3 March 2021,
12.20pm – 13.10pm
WHERE
Planar Restaurant
Ground Floor, ICC Sydney
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