VIP Executive Breakfast
Quality, the Holy grail or Achilles heel for marketers?
Planar Restaurant, Ground Floor ICC, Sydney
3 March 2022
Arrival from 7.50am
Breakfast starts at 8am sharp
Immediately prior to the Programmatic Summit 2022
Exclusive Roundtable discussion
Quality, the Holy grail or Achilles heel for marketers?
You’ve been personally selected to join us for our VIP breakfast and exclusive roundtable on 3rd March during the Programmatic Summit Sydney.
As the industry fully embraces the ‘quality-first’ approach and moves towards investing in fraud-free, highly viewable and contextually brand safe environments, what is considered to be ‘premium’ now will become the new normal. Digital’s promise that everything can be measured has turned into metric overload, and many advertisers are now confused by the dozens of metrics. Most marketers actually care very little about specific digital metrics and they are focused on growth, brand love and sales. Meeting their needs means bringing the focus back on quality and driving desired business outcomes. This roundtable will be focused on finding the balance between quality metrics and digital KPIs that correlate best with business outcomes.
Your Moderators
Jessica Miles
Country Manager,
Integral Ad Science ANZ
Jessica Miles is the Country Manager for Australia and New Zealand at Integral Ad Science. She is based in Sydney and in her current role, Jessica is leading the IAS business in the region, planning and executing the go-to-market strategy and business objectives for ANZ.
Previous to her current role, she held the position of ANZ Sales Director with IAS, driving the commercial efforts for the region.
Jessica has had extensive experience in adtech at InMobi and Pocketmath and on the publisher side at Fairfax Media. Her experience includes driving revenue growth and working with a range of clients from agencies, advertisers and publishers.
Jessica holds a Bachelor in Business Administration from Macquarie University and she also studied Negotiation at Harvard Business School.
Clem Birdsall
Strategic Partnerships Director, ANZ
Clem Birdsall is the Strategic Partnerships Director for Australia and New Zealand at Integral Ad Science. He is based in Sydney and in his current role is leading IAS’s publisher and programmatic business in the region.
Clem’s role includes helping publishers, advertisers, and agency partners navigate the challenges the industry faces around Contextual targeting/avoidance, Supply Path Optimisation, Time-in-View Metrics and programmatic buying efficiency via IAS’s suite of tools.
Previous to this, Clem was working for IAS UK as a Sales Director for Publishers across Northern Europe, The Middle East and Africa, and prior to this worked in commercial roles within News Corporation’s various entities including News Corp Australia, News UK, Dow Jones, and Realestate.com.au.
Clem holds a Bachelor of Commerce from the University of Wollongong in Business Innovation and Management.
Your Hosts
WHEN
Thursday 3 March 2021,
7.50am for an 8am start.
Immediately prior to the Programmatic Summit 2022
WHERE
Planar Restaurant, Ground Floor ICC, Sydney
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