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Driving a Global Customer Centric Approach

International Keynote

To compete today customer centricity is not aspirational – it’s essential. Creating a customer centric culture is all about understanding your brand value and delivering it consistently to customers.

This practical presentation will focus on five key areas that drive customer centricity in Emirates: creating the strategy; defining what is “valued”; creating a new “ecosystem”; leveraging the power of the brand; and, capturing and responding to feedback.

Craig Lee, Head of Customer Experience & Brand, Emirates (UAE)

See full agenda for session time

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