Andrew Baxter is one of Australia’s most trusted marketing and communication advisors. Through his board roles, his successful tenures leading both Ogilvy and Publicis, and now as the Senior Advisor at KPMG, Andrew meets with over 50 CEO’s and 100 CMO’s every year, giving him a unique perspective on the marketing matters that matter. There are twelve marketing and communications topics that Andrew is being regularly asked about in 2018. Some are new, but some are marketing fundamentals that are in danger of being forgotten or ignored. And one of the twelve is the convergence of the four professional service industries that marketers and the C-Suite work with – advertising agencies, accounting firms, consulting firms, and technology companies. Join Andrew as he shares the key insights and trends he hears from C-Suite executives around the region as well as his predictions on convergence.