Catching up with Connected TV – 7.45 am, 4th September
Despite the rapid growth of CTV, Australian advertisers are yet to fully embrace it. Join dataxu’s Matthew Joyce who will discuss what’s working now, what needs to improve to make Connected TV truly mainstream, and his hopes for the next stage of CTV growth. Learn how CTV is impacting the programmatic ecosystem, the new ways viewers are consuming TV content, and whether CTV is the true path to cross-screen measurement and attribution.
