As of 2018, as a digitally connected person, you are producing on average 240 personal gigs of data every month. Do you know where that data is? Are you using it wisely?
In 2017 Carat examined the Dataverse and looked at how conscious Australians were of handing over their data and how they felt about brands using it.
In 2018 Carat revisits the Data Consciousness of Australians to understand how the terms of a Positive Data Exchange is changing. To support our clients in creating Positive Data Exchanges and long-term data based relationships with their customers, Carat analyses the shifts in the attitudes of Australian towards their own data, the transformation they are achieving by using it and the way brands can gain permission to be a part of that transformation.