Marketing has always been about building strong relationships, but the nature of how we go about it is changing. Consider this: 62% of consumers say they lack trust in how brands use their data, yet 76% of consumers still expect personalized experiences. So when we think about the consumers we market to today, we must be both smart and respectful to ensure we create relationships that last.
It’s essential that today’s marketers master this elusive audience wherever they interact, personalising interactions with AI and engaging across the entire consumer journey. We’ll discuss how the modern marketer can win the hearts of all empowered consumers — including:
• Unifying all the different types of data that make up the consumer experience, with consumer rights at the core
• Earning and respecting the trust of consumers in order to use data and AI to successfully personalise each interaction
• Establishing two-way conversations by listening, optimizing, and engaging based on the needs and desires of customers