As clients continue to trim budgets, agencies are struggling to grow their revenues and improve their margins. The reaction of most firms is to attempt to do a better job of estimating, recording and billing for the agency’s time. That is not the answer.
Join agency pricing expert Tim Williams as he demonstrates that the way to improve your profits is to stop selling your costs (time) and start employing some of the modern pricing techniques employed by other types of companies across the globe. In this eye-opening presentation Tim will explore three remarkably effective pricing techniques you can start using immediately:
- Changing your pricing success by changing your language. By adopting the language of value in place of the language of cost, you can do a much more effective job of signaling your value and getting your price.
- Harnessing the power of options and why you should never present just one price. Pricing professionals provide buyers with choices because they understand the power of context in getting a better price.
- Developing different pricing for different classes of value. To clients, different types of agency services are perceived as having widely divergent value. This presentation shows how to effectively separate them and maximize their value to both the agency and the client.