Marketing is both an art and a science. Creativity is essential, but there are rules too. Based firmly on hard data, Les Binet and Peter Field’s research shows how to get the best bang for your buck.
But do the old rules still apply? And do they really apply to your brand? Les and Peter’s new research looks at how marketing works in a digital economy, and how to flex the rules to suit your clients brand. In this talk, Les will give a sneak preview of some of the findings.