The agency business has changed over the years but what hasn’t changed is the need to win and keep clients. The key to that is through understanding what clients want, how to see the signs of trouble before they become insurmountable and to ensure the longevity of the relationship. At the same time, you want to create work that stands out. Work that works. And work everyone can be proud of. So how do you create a relationship that allows for challenging conversations, profitability, and positive outcomes? Meet three of the best and listen to their stories and perspectives