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Reinventing To Stay Relevant


Awakening a 56 year old brand

  • Realignment of the Co-op core value proposition, brand, culture and workforce to deliver greater customer experiences
  • Reducing the cost of education through rapid innovation – ebooks platform, second hand, textbook rental and buyback
  • Developing strategic partnerships to enhance the customer experience and lifecycle extension
  • Delivering customer needs and wants through relevant customer centric product and services

Greg Smith, Chief Commercial Officer, The Co-op

See full agenda for session time