Keynote
Awakening a 56 year old brand
- Realignment of the Co-op core value proposition, brand, culture and workforce to deliver greater customer experiences
- Reducing the cost of education through rapid innovation – ebooks platform, second hand, textbook rental and buyback
- Developing strategic partnerships to enhance the customer experience and lifecycle extension
- Delivering customer needs and wants through relevant customer centric product and services
Greg Smith, Chief Commercial Officer, The Co-op