Personalisation is an interesting concept. While the idea itself is anything but new, rapid advancements in digital technologies have removed the barriers and made personalisation infinitely more possible.
The problem is, when the possibilities are endless, identifying exactly what those possibilities are, or where to start, can become daunting. So daunting, that it becomes very tempting to do nothing at all.
This session will simplify the seemingly overwhelming task of personalisation into a few easy steps that you can start right away!
Gabriel Ponzanelli, Digital Strategy Director, Sitecore Australia