Future Media Insights Report

Australia’s entertainment and media industry is continuing to undergo a profound digital transformation. It’s predicted that by 2028, digital paid media will increase to 79% of the industry. AI and GenAI present ever-more exciting opportunities for both the creative and media buying sides, changing the way that ads are designed, bought and served.

Navigating this period of intense transformation is challenging. Business models are being reinvented, media team structures are changing, agency relationships are changing. Traditional broadcasters are struggling to offset declining revenue streams while streaming players are experimenting with ad-supported models as they grapple with increased competition.

Uncertainty is only intensifying the chaos. Australia’s privacy laws are rapidly evolving, Google has once again walked back its plans for cookie depreciation, AI and GenAI continue to disrupt the status quo. Audiences are fragmented and new channels are arriving all the time, from CTV to social networks. Retail media continues its explosive growth, presenting opportunities as well as challenges.

This report is brought to you by the Future Media Forum 2025 – which kicks off on Thursday, 13 March at Royal Randwick, Sydney.

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