In a joint study conducted by Forbes Insights and Criteo, 42% of global retail execs say collecting enough data is a challenge. But behind every challenge is an opportunity. This presentation will reveal insights from a recent survey of global executives, and provide strategies for how retailers and brands can use data quality, strategy, and cooperatives to level the commerce playing field.
Attendees will learn:
- How tech giants are reshaping the commerce landscape in 2018
- Examples and strategies of how retailers use data to transform the shopper experience
- Owning omnichannel and understanding behaviors of the new shopper
- Global executive attitudes toward data cooperatives between companies
Pressy Sankaran, ANZ Commercial Director, Criteo