Artificial Intelligence and machine learning have permeated all things technology and in sales and marketing are being touted as the promise land of next-generation customer experience. At the foundation of all machine learning is lots of information, and the better the information is structured, the more relevant and meaning the customer experiences. Good AI is all about training programs to process data into information and information into knowledge. Structuring data for user interaction has historically been best suited to information architects. Join Shawn Goodin to learn how good AI requires great IA and 5 things you need to know to create game-changing customer experiences through MarTech.
Shawn Goodin, Chief Marketing Technology Officer for Consumer & Community Banking, JP Morgan Chase and Company (US)