Big data may be a common buzz word in the digital world, but unless companies pursue data sharing, movement, and management, the entire industry may lose out on serious opportunities for innovation. Marketplaces for data are being built by new players (Kalepa, Narrative, for example), and old standards (e.g. Microsoft), which we predict will have major impact on advertising tech, marketing tech and well beyond.
In this session, Tapad will present some recent developments in data portability and explore the idea that we may be on the cusp of a new, advanced data transaction market.
Henry Schenker, VP, APAC, TAPAD