As marketers, we have to contend with an ever-evolving wall of hype about the ways in which technology can improve our effectiveness, drive sales, improve retention, generate leads and solve all our marketing problems. The reality is that not only are the platforms technically harder to implement than it may first appear, but even more fundamentally, people are the real challenge. Over six and a half years at Kiwibank, Regan has driven huge change in the bank’s approach to marketing. He will provide an unvarnished account of his experiences in driving technology change through a complex enterprise with inherent technology complexity, including the leadership imperative of focusing not on the tech but on the people who use and support the tech.
Regan Savage GM Marketing Communications, Kiwibank