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Setting The Foundations To Integrate Marketing Technology On A Global Scale.

Digital transformation in large organisations is always very complex. With multiple business units across various regions, building a coherent marketing technology strategy and aligning it to IT strategy is never a simple task. As an accomplished Marketing Technologist Rohit Prabhakar rose to the challenge and built a 3 years roadmap to achieve the task in hand at his previous employer McKesson. McKesson is a US Fortune 5 company and with a revenue of US$179bn is one of the world’s largest organisations, it dominates global healthcare. Rohit recently joined Thomson Reuters (another Fortune 500) as VP, Digital Transformation.

Join Rohit as he explains how he set the foundations of success with regards to people, process and technology in order to leverage marketing technology to deliver complete Customer Obsession.

Rohit Prabhakar, VP Digital Transformation, Thomson Reuters