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Spacetime Marketing – Influencing Shoppers Like Never Before

In his first theory of relativity Einstein demonstrated that space and time are inseparable and that moments in “spacetime” never repeat. While marketers intuitively know that there is always a right and unrepeatable moment in space and time to send a message to a customer up until now we have relied on marketing methods that are much less precise. Recent developments in technology have made spacetime marketing a reality. In this presentation, you will see the results of some consumer research into this new phenomenon and real-life case study examples of spacetime marketing in action.

Gareth Jude will outline Telstra’s thinking on Spacetime Marketing examining how you can take the holy grail of timely, relevant and valuable messaging to the next level to tap into shopper habits, locations and preferences.

Gareth Jude, Retail Industry Executive, Telstra