With budgets under increasing pressure, marketers must allocate every dollar with precision and purpose, but how do you identify the budget allocations that maximise returns?
This panel discussion will explore the different approaches marketers could take to ensure their MarTech spend optimises ROI.
Moderator: Michael Pearson, Managing Director, Expedia
Maria Loyez, Chief Marketing Officer, SocietyOne
David McGrath, Chief Digital Officer, Clubs Australia
Willem Paling – Director, Media & Technology, IAG