Marketing Tech Symposium 2022
AGENDA
This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.
Delegate Registration
Sponsored by Acoustic
Thursday
8:00
Breakfast & Welcome
Sponsored by mParticle
8:40
Opening Comments
8:50
International Keynote: The Marketing AI Blueprint – Building Teams, Technology and Thought Leadership to Harness the Power of AI
9:25
Partner Keynote: The Journey to Modern Marketing
10:00
International Keynote: Five Compelling MarTech Trends and How to Address Them
10:30
Coffee Break & Networking
Sponsored by Hootsuite
10:55
Partner Breakout: The Psychology of Personalisation: Influencing Buying Behaviour with Real-Time Data
Partner Breakout: Breaking the Stigma of Affiliate Marketing: Building a Channel for Incremental Growth
Partner Breakout: Defined by Digital Maturity: The Roadmap to Privacy-Centric, Data-Driven Marketing and Customer Experience
11:30
International Fireside: Unexpected Agility: Why the Key to High Performance Marketing Lies with People Not Projects
Panel: Democratising Data and Data Reflexes – Lacking Data is Not the Problem, Actioning it is
12:20
Partner Breakout: Creating Your Next Growth Differentiator Through Digital Customer Experience
Partner Breakout: Making Your Modern Mobile Tech Stack
Partner Breakout: Marketing & Compliance – A Match Made In….?
Join Ryan Booker for a fireside chat exploring the impact of the important, and often fraught, relationship between marketing and compliance teams, and how optimising the review process can provide direct benefits to marketing and enhance business growth.
12:45
Networking Lunch
Sponsored by Tealium
13:35
Panel: The Greatest MarTech Challenges Are People & Capability Challenges. How Do We Identify, Attract and Develop Skills?
Panel: Omni-channel, Adaptation and Staying Customer Focussed During a Period of Disruption
14:30
Wine Tasting
Sponsored by The Market Herald (Gumtree, CarsGuide, Autotrader)
14:30
Golf
Sponsored by Cheetah Digital
14:30
Paint and sip
Sit back and have fun while our talented artists guide you step-by-step to create your very own masterpiece.
Sponsored by Adobe
14:30
Workshop: Agency Secrets to Maximising Marketing ROI Using AI
17:00
Relax + Recharge
18:45
Pre-Dinner Drinks Reception
Sponsored by DoubleVerify
19:30
Gala Dinner
Sponsored by Impact
22:00
Close
Friday
7:00
Villa Checkout
8:00
Breakfast
Sponsored by mParticle
8:40
Opening Comments
8:50
Partner Keynote: Building a Network of Employee Ambassadors to Drive ROI: Maximising Business Success With Social Advocacy
9:30
International Keynote: In Pursuit of 10X: A Story of Spark’s AI Driven Growth
10:10
Coffee Break & Networking
Sponsored by Hootsuite
10:35
Partner Breakout: Top 5 Ways to Collaborate on Data, and Why You Must Right Now
Partner Breakout: Fueling for Growth & Retention
Partner Breakout: Mapping Your MarTech Stack
11:10
Think Tank 1: The Australian ‘Stackies’: Australia’s Biggest and Best MarTech Stacks – How and What Did They Decide?
Think Tank 2: Common MarTech Pitfalls to Be Cognizant of as Marketers & Marketing Technologists
Think Tank 3: Rich 1st Party Data is Vital However How Do We Manage The Risks?
Think Tank 4: The Skills & Capability Challenge in MarTech – Attracting, Retaining & Developing Talent
Think Tank 5: The Future of MarTech Discussion, What Will Really Move the Needle and What is Just Hype or Too Soon?
12:10
Tell Me About Your Favourite Banner Ad (Said No One Ever)
12:50
Closing Comments
13:00
Networking Lunch & Close of Symposium
Sponsored by Tealium