Join 10 carefully selected marketing leaders for a delicious breakfast and insightful discussion, creating an invaluable opportunity to share and discuss your ideas and real-life business challenges.
Picture this: Your marketing budgets are slashed, but your revenue targets stay the same. The c-suite is stressed about growing revenue in the year ahead with storm clouds gathering in the economy, and no doubt the CFO will be asking the CMO questions on how to ‘do more, with less’.
It gets worse. Your website content is virtually invisible due to site and accessibility issues and lags in SEO improvement vs your competitors, and marketing performance has taken a dive as a direct result. Getting more traffic to your site and converting that traffic has become an issue that needs addressing, exacerbated by pressure on marketing budgets.
We all know that the owned channel (your website) can be the most efficient and profitable if done right, and that paid media channels continue to get more competitive and expensive with return on ad spend diminishing.
Join Gabriel Ponzanelli, VP APJ, Siteimprove, over a delicious breakfast, and learn how to transform your content into revenue, and how Siteimprove works in concert with your CMS and DXP to deliver accessibility, inclusivity, and marketing performance.
Your Speaker
Gabriel Ponzanelli
Vice President, Asia-Pacific & Japan
Gabriel drives the Siteimprove vision and operations across ANZ, Southeast Asia, and Japan. He came to Siteimprove in 2019, bringing with him years of expertise in sales, marketing, and operations. In previous roles, Gabriel was responsible for the digital strategies of major international clients. His experience has made him comfortable on every side of the business, whether agency, vendor, or client-side. More than that, Gabriel is a proven leader – taking every opportunity to unlock growth by delivering great customer experiences.
Moderator
Paul Thompson
Executive Account Manager
Paul has been working in the Digital Marketing and Martech industry for the past 15+ years, both here in Sydney and in London. He now sits at the intersection of Strategy and Technology.
Paul is driven by the desire to show businesses that making the internet a more inclusive, accessible place is good for their users, their business outcomes, and the future of the internet.
Your Host
Friday 4th November 2022
Breakfast starts at 7.50am sharp
Immediately prior to the Marketing Tech Symposium
Chardonnay
Crowne Plaza Hunter Valley
Senior Partnerships Manager, Ashton Media
Ph: +61 475 798 806
