Consumer behavior is shifting faster than ad tech can keep up, and this is no more prevalent than within the broadcast TV environment. In this session a digital native, a gun TV trader and an experienced travel marketer team up to cut through the hyperbole, talk to the real opportunities that come from this evolution, and how advertisers can best take advantage of the opportunities of addressable TV.
Sam Russell, Head of Marketplace, Digital, MediaCom
Nick Thomas, Head of Marketplace, Offline, MediaCom
Madeline Wong, Group Digital Marketing Manager, Carnival Group Australia