During the event you will participate in three of the roundtable topics below. Please indicate your topics of interest in order of preference. In the event that there are no spaces on a preferred table we will allocate an alternative choice, therefore please select your top five. We will email you your confirmed agenda one week prior to the event.
Description of each of the roundtables can be reviewed below.
Scroll to the bottom of the page to make your selections.
On May 25th 2018, Europe’s GDPR came into effect. Reaching far beyond Europe, the tough new privacy laws present a compliance challenge for businesses and will apply to to any businesses that services or monitor EU based consumers. It is widely believed that GDPR will become the best practice standard for businesses in Australia in due course. At its core, the GDPR addresses consumer concerns about data privacy and security where personal data can only be used with the express content of the consumer.
During this session we will explore the new challenges this presents for programmatic marketers requiring companies to have a legal basis to collect and process personal data including cookies, mobile advertising ID’s and IP addresses.
Good talent is hard to find in any industry but good programmatic talent is as rare as hen’s teeth. So how do you find, nurture, keep, and lead talent in this field? And how much do you need to know about the technicalities of programmatic in order to be a truly effective leader?
With a continuously fragmenting media landscape, consumers expecting personalised and contextualised cross-channel communications, increased ad blocking and 73% of consumers saying ad interruptions do not meet their personal interest, it’s challenging for brands to connect and engage with consumers. Join the Partner and Technology Selection table to discuss the new imperative for brands to enable continuously adaptable communications at scale across the path to purchase and the implications on current structures, technology ecosystems and approaches to new technology platforms.
Ownership of MarTech has long sat on the brand side and attracted significant investment of time and budget. AdTech was more likely to be outsourced to agencies – however this silo’d approach is beginning to change. Leading brands are realising the enormous opportunity of having marketing insights inform advertising (and vice versa), gaining a single view of the entire customer journey and providing a truly integrated experience across all owned, earned and paid channels. Join this roundtable discussion and get ahead of this curve, the session will provide a unique lens on the topic, reflective of media agency background and client-side experience.
Standards and tools to help marketers understand where their ads appeared and who saw those ads have evolved & improved in the last 12 months but the market keeps moving and the next 12 months will see new opportunities and challenges. This session will help you both get up to date as well as discuss what is coming next.
Attribution…do we need it?
For all the years we’ve been talking attribution, all the work, for all the conference presentations and roundtables, it is rare to find a brand that is comfortable that they’ve nailed it. At the same time, we are seeing calls for a revitalisation of long-term brand-building and warnings of the dangers of short-termism. Done right, attribution should give marketers a clear view of the impact results of direct response activity. Done wrong, attribution can cause a flurry of activity and spend optimising towards futile goals, at the expense of long-term brand building.
Today’s discussion will cover the basic question of what we are trying to achieve with attribution, and the assumptions built into established attribution practices. It will look at who can take responsibility for attribution, and for what types of activity this is a useful approach.
Programmatic adoption in Australia has crossed the threshold from early adopters to become the mainstream mechanism for buying and selling media. Join this roundtable discussion, with countless examples of success published in the trade press, it’s never been easier to make the business case for leveraging programmatic within your organization.
During this round table discussion we will explore what creativity means in the programmatic age and how it can be used to drive superior results.
Ten years in and Programmatic has become increasingly ubiquitous as an advertising mechanism. With the ongoing core benefits of automation being greater efficiency and effectiveness, the industry is now increasingly seeking a technical infrastructure and blend of strategies that can enable seamless, optimisable and measurable access to any desired set of consumers in every environment across all screens.
In this session we’ll review the general state of play of programmatic across all devices and what the related opportunities and challenges are.