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Elevating programmatic beyond the bid

The ad-tech & programmatic space certainly has its own set of challenges – trust, transparency, and technology fragmentation to name a few. However, amid the frenzy of industry debate, we often lose sight of the larger issue: programmatic is living in an echo-chamber. In this session, we will discuss how to elevate the conversation and get programmatic firmly onto the CMO’s agenda.

Tom Braybrook
Strategy & Solutions Lead, Asia Pacific