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Overview Of Programmatic In ANZ

An overview of programmatic advertising in ANZ, Alice Manners, CEO of IAB Australia answers questions including:

  • What opportunities can programmatic advertising bring?
  • Are humans obsolete in the programmatic landscape?
  • Is programmatic just for remnant inventory?
  • Why are we seeing such dramatic growth in the Australian marketplace?
  • What are the processes around programmatic?
  • What’s happening with viewability?

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